{"id":2882,"date":"2016-07-04T15:53:43","date_gmt":"2016-07-04T10:23:43","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2882"},"modified":"2017-06-29T10:22:11","modified_gmt":"2017-06-29T04:52:11","slug":"weekly-ppc-news-ppc-lead-data","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-ppc-lead-data\/","title":{"rendered":"Weekly PPC News – Customer Match for Shopping, Analyze your PPC lead data & more"},"content":{"rendered":"

This Week’s PPC News recap shares insight on the new launched feature ‘Customer Match’ for shopping, how you can analyse your ppc lead data, google testing new features\u00a0on PLAs, how to go dynamic with your AdWords campaign and more.<\/p>\n

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Here are the highlights from the PPC domain\u00a0:<\/p>\n

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1.\u00a0New in Google PLAs: \u201cSpecial Offers\u201d filter & an ad that links to a new Shopping page layout<\/a><\/p>\n

Ginny Marvin<\/a> shares the two new variations spotted in the product display ads. A ‘special offer’ filter and linking of PLAs to google shopping landing page are the diverse functions. More int this post.<\/p>\n\"special\n

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2.\u00a0How to Analyze Your PPC Lead Data (With 15 Mini Case Studies)<\/a><\/p>\n

Want to optimize your lead received form your PPC campaign? Here are 15 different ways through which you can analyze your PPC lead data. Keegan Brown<\/a> discusses the case studies that can help you segment your PPC lead data.<\/p>\n

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3.\u00a0The right way to get dynamic with Google AdWords<\/a><\/p>\n

Todd Saunders<\/a> shares the dynamic ad varieties and how you could put it to use in your AdWords campaign. Learn about going dynamic to drive relevant clicks and generate sales leads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\"dynamic\n<\/div>\n

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4.\u00a0Google\u2019s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more<\/a><\/p>\n

In a discussion, during SMX Advanced, Sundeep Jain from Google shared his insights on Expanded Text Ads, the transition to green ad label, what advertisers must work on ahead of holidays and more. Ginny Marvin<\/a> shares the details in this post.<\/p>\n

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5.\u00a0Bing Ads\u2019 Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Ginny Marvin<\/a>shares the keynote discussion\u00a0with Lynne Kjolso during the SMX Advanced. She talks about how Bing Ads is evolving for mobile, the recent LinkedIn acquisition, expanded text ads in Bing and more.<\/p>\n

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6.\u00a0No, the Green Ad Label Did Not Dramatically Increase Google Text Ad CTR<\/a><\/p>\n<\/div>\n

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How has Google’s changing the ad label impacted the ad click through rates? Andy Taylor<\/a> analyzes on what actually happened on the search engine advertising front, in this post.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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7.\u00a0Re-engage your loyal customers with Customer Match for Shopping<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Google recently launched ‘Customer Match’ for shopping campaigns, that will help advertisers increase their product’s visibility to high valued customers, previous shoppers, subscribers etc. Know more in this announcement by Google.<\/p>\n

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