{"id":2929,"date":"2016-07-12T00:42:02","date_gmt":"2016-07-11T19:12:02","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2929"},"modified":"2017-06-29T09:52:16","modified_gmt":"2017-06-29T04:22:16","slug":"weekly-ppc-news-smx-advanced-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-smx-advanced-2016\/","title":{"rendered":"Weekly PPC News – SMX Advanced 2016 Recap, Reduce CPL with Similar Audiences"},"content":{"rendered":"

Recap of the top announcements\/ features\u00a0made so far, SMX advanced 2016 session discussion PPC automation, how call only campaigns increase call rates, why broad match is still relevant to your AdWords campaign and more insightful articles covered in this Week’s PPC News recap.<\/p>\n

<\/p>\n

Here are the list of top PPC articles of last week.<\/p>\n

 <\/p>\n

1.\u00a0Call-Only AdWords Campaigns To DRASTICALLY Increase Calls<\/a><\/p>\n

AdWords call-only campaign is a perfect tool to ramp up the phone call traffic. Here is a post by Mitch Larson<\/a> that attends to some of the questions that advertisers struggle and discusses the best practices to optimize your call only campaigns.<\/p>\n\"keywords\n

 <\/p>\n

2.\u00a0SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation<\/a><\/p>\n

Christi Olson<\/a> shares recap of the tips and tricks discussed during the SMX Advanced session by Amy Bishop<\/a>, Steve Hammer<\/a> and Caitlin Halpert<\/a> on automation solutions that can help improve account performance.<\/p>\n

 <\/p>\n

3.\u00a0Why AdWords Broad Match is Back in Style<\/a><\/p>\n

In this post, Katie Brady discusses how Broad match are still relevant for your AdWords campaign and how you can control control its actions by being a little conservative in using it. Know how.<\/p>\n

 <\/p>\n

4.\u00a0The 10+ biggest things to happen in PPC so far in 2016<\/a><\/p>\n

Ginny Marvin<\/a> rounds-up the top announcements, features, updates, news so far made by Microsoft’s Bing Ads and Google AdWords. If you missed out on all that happened since the start of this year, then here is a recap of the same.<\/p>\n\"adwords\n

 <\/p>\n

5.\u00a0Yes, The Google Display Network Can Drive PPC Conversions!<\/a><\/p>\n

Avoiding Google’s Display Network owing to its poor conversion rates and low quality traffic? Melissa Mackey<\/a> shares some of the tactics with which you can profit from the GDN. Learn how.<\/p>\n

 <\/p>\n

6.\u00a0Using automation to execute PPC strategy<\/a><\/p>\n

Want to automate some aspects of your PPC campaign? Here is Jeff Baum<\/a> discussing how you can go about shortlisting your PPC automation requirements and further choose the right technology.<\/p>\n

 <\/p>\n

7.\u00a0The Easy 8-Step Checklist for PPC Audits<\/a><\/p>\n

New client on board? Do an extensive PPC audit before stepping on with your work on it. Erin Sagin<\/a> shares a helpful checklist of the things that you must dive into your newly acquired account.<\/p>\n\"reviwe\n

 <\/p>\n

8.\u00a0How Dynamic Keyword Insertion Helped Increase Impression Share By 36%<\/a><\/p>\n

Since DKI was rolled, there are many dynamic ad features launched to further optimize the ad performance. Cassie Oumedian<\/a> discusses how they have impacted CTR and other key metrics, in this post.<\/p>\n

 <\/p>\n

9.\u00a0How AdWords Similar Audiences Cut Cost-Per-Lead by 58%<\/a><\/p>\n

Go a step further by reaching out to audiences similar or behave like the audience in your remarketing list. The author discusses whether similar audience really make a difference and help you gain those leads you eagerly want.<\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n