Add local ratings to your search ads and make your business look more convincing than your competitors. Do you have a small PPC budget?\u00a0Your campaigns can return profits too. All this and many more insightful articles in this edition of PPC News.<\/p>\n
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Here are the top topics of last week<\/p>\n
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1.\u00a0Location Extension Can Now Show Ratings\u00a0From Google My Business Listings<\/a><\/p>\n Google has made business’s look smarter in search results with the addition of local\u00a0ratings. If you have location extension enabled then your reviews<\/strong> will show in your ads. If not, then here’s how to do it<\/a>.<\/p>\n <\/p>\n 2.\u00a0Tips for Geographical Targeting in AdWords<\/a><\/p>\n Yes, keywords are crucial for targeting. But are you forgetting ‘where<\/em>‘ your audience is based? With AdWords Geotargeting<\/em> option you can specify the locations you want to<\/strong> and not want to<\/strong> target. So, if you haven’t yet explored this option, you must. Read this article for more in-depth insight on geographic targeting.<\/p>\n <\/p>\n 3.\u00a0Reporting tip: search by queries in your search terms report<\/a><\/p>\n This comes out to be a ‘useful tip’ for marketers juggling with search terms report<\/a>. Suggested\u00a0by Google team, they have shared\u00a0ways in which you can manage keyword performance effectively.<\/p>\n <\/p>\n 4.\u00a0Landing Page Relevance: Can You Optimize for Quality Score?<\/a><\/p>\n Quality score and what determines it, has left many marketers puzzled. In this post Dan Shewan<\/a> discusses how a ‘relevant’ landing page effects your Quality Score. Furthering it with examples of landing pages, he explains when and how landing page and ad combination turn out to be good or bad.<\/p>\n <\/p>\n 5.\u00a04 Profitable Steps to Running a PPC Campaign on a Small Budget<\/a><\/p>\n Loosing money on your PPC campaigns? Sebastian Woodroffe<\/a>\u00a0shares tried and tested strategies, to get the most out of money being spent. Don’t simply ‘create a campaign<\/em>‘\u00a0but ‘create a campaign effectively’<\/em><\/p>\n <\/p>\n 6.\u00a0Turn Yourself Into A PPC Time Management Machine With These 4 Techniques<\/a><\/p>\n You can’t afford to forget a thing, while\u00a0managing multiple PPC accounts. But, if you are literally going by the quote ‘To err is human<\/em>‘, then you need to\u00a0rethink.\u00a0Diane Anselmo’s<\/a> post will guide you to manage time and tasks smartly.<\/p>\n <\/p>\n 7.\u00a05 Facebook Advertising Tools That Save Time and Improve Your ROI<\/a><\/p>\n Make the most out of the money and time being spent on Facebook campaigns. PPC expert,\u00a0Larry Kim<\/a>\u00a0shares the five tools that not only better you ROI but automates the processes and helps target better.<\/p>\n <\/p>\n 8.\u00a0Using PPC to Boost Your Company\u2019s Rebrand<\/a><\/p>\n Rebranding? Michelle Morgan<\/a> shares how ‘Remarketing’ can be a great way of re-launching your brand. That being one of the four ideas shared by her in this post. Read to know more.<\/p>\n <\/p>\n 9.\u00a05 Easy To Fix Reasons You’re Not Getting Qualified Leads From AdWords<\/a><\/p>\n Don’t loose out on your potential customers online. And don’t invest in, what has been aptly called ‘Unqualified Leads’. Robert Brady<\/a> explains\u00a05 fixable reasons why and how this issue occurs.<\/p>\n <\/p>\n 10.\u00a0Start RLSA On The Right Foot<\/a><\/p>\n ‘Remarketing Lists For Search Ads’ is a sure-shot winner in reaching out to interested audience. The author discusses how to set up an RLSA campaign and how to further optimize it. Read more to master in the art of remarketing campaigns.<\/p>\n <\/p>\n 11.\u00a0How to Optimize AdWords Campaigns For Micro-Moments<\/a><\/p>\n Adam Lundquist<\/a>, discusses Google’s Micro Moments<\/a>,\u00a0in this post. He shares examples of how search queries\u00a0are mapped with user’s search intent. Learn more about the micro-moments in this post. Here’s another post<\/a>\u00a0by Rachael Law<\/a> talking about the same.<\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n Add local ratings to your search ads and make your business look more convincing than your competitors. Do you have a small PPC budget?\u00a0Your campaigns can return profits too. All this and many more insightful articles in this edition of PPC News.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":21,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"predecessor-version":[{"id":5114,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions\/5114"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n