With the holiday season approaching, Google introduced an array of features to help customer\u00a0make travel planning and mobile shopping an easier exercise. Check out this announcement for more details.<\/p>\n![\"google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/07\/google-flights-tracker.png\"){kind=tracking}
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2.\u00a0Ad Testing In 2016<\/a><\/p>\n Here is the transcription of the live chat conducted by Matt Umbro<\/a> discussing about\u00a0ad testing experience with\u00a0expanded text ads, handling writing standard \u00a0ads and expanded test ads and the \u00a0results witnessed. hear from the experts in this transcribed streamcap of the live chat.<\/p>\n <\/p>\n 3.\u00a05 PPC Secrets I\u2019ve Discovered Through Millions of Ad Spend<\/a><\/p>\n Johnathan Dane<\/a> shares his PPC secrets that can work well across all verticals. Make use of the learning from this post and move your PPC vehicle to make more money.<\/p>\n <\/p>\n 4.\u00a0US Google search spend was flat, but mobile spend jumped 55 percent in Q2<\/a><\/p>\n Google paid search spend in US dropped slightly YoY in Q2 2016 as surveyed by IgnitionOne. Ginny Marvin<\/a> shares some of the other finding in this post. The report can be downloaded from here<\/a>.<\/p>\n <\/p>\n 5.\u00a0Expand Your PPC Advertising With RLSA Campaigns<\/a><\/p>\n Tailor your PPC campaigns to reach out to audiences who have visited your website pages with Remarketing lists. Here are the things you should know about RLSA campaigns and how you can use it for your advantage. Read this insightful piece\u00a0by Hannah Stone<\/a>.<\/span><\/span><\/p>\n <\/p>\n 6.\u00a0Amazon Prime Day Once Again Drives Up Google Impressions<\/a><\/p>\n Learn how Amazon’s Prime Day impacted the online advertising ecosystem and in specific the Google advertisers? Andy Taylor<\/a> shares the details of how google’s impressions increased and CTR dropped. Have a look!<\/p>\n <\/p>\n 7.\u00a0More prominent reporting helps you monitor the health of your automated bidding<\/a><\/p>\n Google has introduced new features to enhance how you view the bidding insights. With such upgraded features, you can flag your bidding issues, appearance of bid strategy statuses and access rich performance reporting.<\/p>\n <\/p>\n 8.\u00a07 Things Profitable AdWords Campaigns Do<\/a><\/p>\n Jason Nelson, discusses the 7 steps that you can take in AdWords to control wasted ad spend and drive better results. So, start showing your ad on the top\u00a0of Google ad slots.<\/p>\n <\/p>\n 9.\u00a0Epic\u00a0Facebook\u00a0Custom\u00a0Audiences\u00a0Update: Dissecting\u00a03 New\u00a0Tools<\/a><\/p>\n Facebook made some updates to to ‘Custom Audience’ that helps in leveraging customer matching resulting in\u00a0better lookalikes. Kendra Pennington discusses what these updates were and how marketers can make the most from it.<\/p>\n <\/p>\n 10.\u00a0Google Mobile Brand CPCs Skyrocketing\u2026Again<\/a><\/p>\n ‘Brand CPC rose considerably in 2015, but by the end of Q2 2016, the same is 22% than the historical average over the previous 4 years’ shares Andy Taylor<\/a>. More about it in this post.<\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n Some interesting features launched the last week to make viewing bidding insights easier, travel planning and mobile shopping easier fr advertisers. Learn more about RLSA campaigns, PPC secrets by PPC expert Johnathan Dane, rising Mobile brand CPCs, Facebook Custom Audience. All this discussed in this week’s recap of the top PPC news.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2951","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2951"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2951\/revisions"}],"predecessor-version":[{"id":4575,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2951\/revisions\/4575"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"search](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/07\/search-spend-growth.jpg\")
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