Here’s a look at the key highlights from the report:<\/p>\n
<\/p>\n![\"adgooroo](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/07\/adgooroo-paid-search-reprot.png\")
\n
- \n
- Paid search spend, across the 14 categories studied, increased by 4% in Q2, whereas the impressions and clicks dropped. The average CTR and and CPR increased by 18% and 8% respectively.<\/li>\n
- The spend and clicks increased\u00a0the most\u00a0for Hotels &\u00a0Resorts category at 56% and 60% respectively, while the same metrics decreased to the lowest for Shoes category at -7% spend and -23% clicks.<\/li>\n
- The Flowers & Gift and Shoes category experienced the maximum decrease in number of advertisers at -18% as the overall category observed a drop in it at 12%<\/li>\n
- The overall cost-per-click increased by 8%, with Hotels &\u00a0Resorts witnessing a decrease in CPC by 2% owing to a positive click through rate. The other categories, on the other hand, witnessed an increase in CPC, the highest being for\u00a0Beauty & Cosmetics and Consumer Electronics categories.<\/li>\n
- The impressions across dropped by 19%, with only Hotels &\u00a0Resorts and Flowers & Gifts experiencing an increase in impressions at 4% and \u00a07%.<\/li>\n<\/ul>\n
The data shared in this report was conducted on the top 50,000 keywords in each of the 14 categories.<\/p>\n
<\/p>\n
Related Articles:<\/strong><\/p>\n
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- Merkle | Digital Marketing Report Q2 2016 \u2013 Highlights<\/a><\/li>\n
- Merkle | Digital Marketing Report Q1 2016 \u2013 Highlights<\/a><\/li>\n
- Merkle | Digital Marketing Report Q4 2015 \u2013 Highlights<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
AdGooroo recently released their paid search advertising report for Q2. The study\u00a0was conducted on Google’s text ad activity across 14 industry categories and measures the 6 major paid search metrics namely CPC, CTR, clicks, impressions, spend and no. of advertisers.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-3000","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=3000"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3000\/revisions"}],"predecessor-version":[{"id":4571,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3000\/revisions\/4571"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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- Merkle | Digital Marketing Report Q2 2016 \u2013 Highlights<\/a><\/li>\n