{"id":3010,"date":"2016-08-01T12:41:26","date_gmt":"2016-08-01T07:11:26","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3010"},"modified":"2017-07-06T22:30:05","modified_gmt":"2017-07-06T17:00:05","slug":"weekly-ppc-news-expanded-text-ads-live","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-expanded-text-ads-live\/","title":{"rendered":"Weekly PPC News – Expanded Text Ads are here, Merkle Q2 Digital Marketing Report and more"},"content":{"rendered":"

Google made some significant announcements the last week. From rolling out the three major ad innovations announced during the Google Performance Summit<\/a> to the future removal of converted clicks, these were the talk of the town. The digital marketing report for second quarter and google’s quarter performance report were also released. All this and more discussed in this week’s recap of PPC news.<\/p>\n

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1.\u00a0Expanded Text Ads Are There – The First Results Also<\/a><\/p>\n

Martin Rottgerding<\/a> dwells into how expanded text ads had been performing with data collected from beta testing. With the change having eventually taken place, the advertisers need to put in a lot of work to make expanded text ads work for them.<\/p>\n\"expanded\n

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2.\u00a0Google: Click Volume Rises, CPC Falls<\/a><\/p>\n

Here are the key highlights from Google’s\u00a0second quarter financial results. Rebecca Muir<\/a> summarizes the findings, some of which claim that aggregate clicks increased by 29%, CPC dropped, overall revenue increased by 21%. More in this post.<\/p>\n

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3.\u00a0New cross-device attribution reports and benchmarks<\/a><\/p>\n

To help advertisers measure cross-device conversion path, Google announced\u00a0that they will be launching three new reports in the attribution section in the coming weeks.<\/p>\n\"cross\n

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4.\u00a0Is Mobile Different Or Not? AdWords Muddies The tWaters With ETA<\/a><\/p>\n

Julie F Bacchini<\/a> discusses about expanded text ads and in particular the removal of the ability to specify an ad as preferable for mobile. more details in this post.<\/p>\n

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5.\u00a0Merkle Q2 2016 Digital Marketing Report Released<\/a><\/p>\n

Merkle released its second quarter Digital Marketing Report that includes data on the performance of beta Expanded Text Ads, how paid search dropped in Q2, organic search share fell to paid search and more. Andy Taylor<\/a> and Mark Ballard<\/a> share the snippet in this post.<\/p>\n

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6.\u00a0Get more powerful bid automation with new AdWords Smart Bidding<\/a><\/p>\n

To make bidding\u00a0effective and more efficient, Google announced ‘Smart Bidding’ for improved AdWords performance in place of the conversion based automated-bidding. Get the details in this post.<\/p>\n

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7.\u00a0Simplifying conversion measurement: saying goodbye to “Converted clicks”<\/a><\/p>\n

The previous arrangement\u00a0of using converting clicks as the bidding and report metric, will soon see a massive change with Converted Clicks retiring by September 21. More about this change in this announcement.<\/p>\n

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8.\u00a0Three ad innovations for a mobile-first world<\/a><\/p>\n

The changes announced during the Google Performance Summit, that were meant to bring ease to advertising on mobile, were rolled out last week. Changes that are now available are expanded text ads, responsive ads and setting device bid adjustments.<\/p>\n\"expanded\n

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9.\u00a0Account Structure Conundrums<\/a><\/p>\n

Here is the transcribed streamcap of the live chat discussion on the topic ‘ Account Structure Conundrums’. Get insight on what PPC experts have to say about account structure philosophy, structuring your display campaigns, shopping campaigns, Facebook campaigns and more.<\/p>\n

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10.\u00a0Announcing v201607 of the AdWords API<\/a><\/p>\n

Here are the highlights of what the new version of AdWords API will include. From supporting the creation of expanded text ads, removal of converted clicks field, new pricefeeditem<\/em> in support of price extensions. More in this post.<\/p>\n

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