{"id":3019,"date":"2016-08-01T23:33:19","date_gmt":"2016-08-01T18:03:19","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3019"},"modified":"2018-06-07T18:31:33","modified_gmt":"2018-06-07T13:01:33","slug":"july-2016-top-ppc-news","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/july-2016-top-ppc-news\/","title":{"rendered":"July 2016 – Top PPC News"},"content":{"rendered":"

With Expanded Text Ads<\/a>, finally launched, Google made some other strategic announcements. The crucial one was the removal converted clicks and making ‘Conversions’ the default metric altogether. If you missed out on all that happened in the month of July, then here are the Top 10 PPC News that is not worth a miss.<\/p>\n

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Have a look at the top PPC posts of July:<\/p>\n

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1.\u00a0Simplifying conversion measurement: saying goodbye to \u201cConverted clicks\u201d<\/a><\/p>\n

The previous arrangement\u00a0of using converting clicks as the bidding and report metric, will soon see a massive change with Converted Clicks retiring by September 21. More about this change in this announcement.<\/p>\n

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2.\u00a0Three ad innovations for a mobile-first world<\/a><\/p>\n

The changes announced during the Google Performance Summit, that were meant to bring ease to advertising on mobile, were rolled out last week. Changes that are now available are expanded text ads, responsive ads and setting device bid adjustments.<\/p>\n\"expanded\n

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3.\u00a0Get more powerful bid automation with new AdWords Smart Bidding<\/a><\/p>\n

To make bidding\u00a0effective and more efficient, Google announced \u2018Smart Bidding\u2019 for improved AdWords performance in place of the conversion based automated-bidding. Get the details in this post.<\/p>\n

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4.\u00a0How AdWords Similar Audiences Cut Cost-Per-Lead by 58%<\/a><\/p>\n

Go a step further by reaching out to audiences similar or behave like the audience in your remarketing list. The author discusses whether similar audience really make a difference and help you gain those leads you eagerly want.<\/p>\n

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5.\u00a0Expanded Text Ads Are There \u2013 The First Results Also<\/a><\/p>\n

Martin Rottgerding<\/a> dwells into how expanded text ads had been performing with data collected from beta testing. With the change having eventually taken place, the advertisers need to put in a lot of work to make expanded text ads work for them.<\/p>\n\"expanded\n

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6.\u00a0Why AdWords Broad Match is Back in Style<\/a><\/p>\n

In this post, Katie Brady discusses how Broad match are still relevant for your AdWords campaign and how you can control control its actions by being a little conservative in using it. Know how.<\/p>\n

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7.\u00a08 Reasons Why PPC Campaigns Fail<\/a><\/p>\n

Melissa Mackey<\/a> discusses some of the common reason why PPC campaigns might fail. Have you experience any of these? then she also shares how to fix them up.<\/p>\n

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8.\u00a0Google Mobile Brand CPCs Skyrocketing\u2026Again<\/a><\/p>\n

\u2018Brand CPC rose considerably in 2015, but by the end of Q2 2016, the same is 22% than the historical average over the previous 4 years\u2019 shares Andy Taylor<\/a>. More about it in this post.<\/p>\n

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9.\u00a0Google Increasingly Showing Four Text Ads Above the Organic Results on Phones<\/a><\/p>\n

Google\u2019s paid search inventory of phones has improved since it increased showing four ads in place of two, simultaneously witnessing an increase in brand text ad CPC. Andy Taylor<\/a> shares the findings around this trend setting change.<\/p>\n\"phone\n

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10.\u00a0Color fade: A visual history of Google ad labeling in search results<\/a><\/p>\n

Ginny Marvin take us through the visual history of how the ad labels have changed from the previous blue color to the recent green color and why this change took place at all.<\/p>\n

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