{"id":3025,"date":"2016-08-09T23:07:17","date_gmt":"2016-08-09T17:37:17","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3025"},"modified":"2017-07-06T21:57:09","modified_gmt":"2017-07-06T16:27:09","slug":"conversion-converted-clicks-adwords","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/conversion-converted-clicks-adwords\/","title":{"rendered":"What Does AdWords ‘Conversion’ Metric Cover?"},"content":{"rendered":"

Conversion, the metric that helps measure your campaign performance is an inescapable part of your AdWords account. You set up the tracking code to determine your conversion actions and how your paid ads have contributed in it. So what has changed? Conversion metric still remains an inevitable part, but what has changed is its components and it being upgraded as the ‘default’ bidding metric.<\/p>\n

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Implying precisely that Converted Clicks is\u00a0on its way to exit as a\u00a0conversion bid metric and from the reporting columns starting September.<\/p>\n

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So, what is Conversion?<\/strong><\/p>\n

Conversion is a valuable action taken on your website post clicking on your paid ad. By adding conversion as the bidding metric you give direction to AdWords automated bid strategies such as Target CPA \/ Enhanced CPC the data they must focus on. Where conversion on each conversion action, converted clicks only focused on the clicks that led to one or multiple conversion actions.<\/p>\n

If you have conversion set as your bid metric, nothing changes much for you. However if you had set converted clicks as your bid metric, come September and your settings will be automatically migrated<\/a> to\u00a0conversions. You could manually change the settings as guided by google here<\/a>.<\/p>\n

If you somehow feel the need to still view your converted clicks, then it could be done by setting the count of conversion action to ‘One’. This would measure the click that led to one or more conversion actions within the conversion window specified by you. Much like how converted clicks was determined. So, though converted clicks is going away soon, you can still get the insights that you received from the reporting column, which will also be removed later this year.<\/p>\n\"conversion\n

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But what does conversion metric measure?<\/strong><\/p>\n

Google has made some recent changes to the data\u00a0your conversion reporting column will display. Starting September, Cross device conversion will become a part of the Conversion Column directly. To view the cross device conversions separately, you can add the column for your campaigns and view the precise details.<\/p>\n\"include\n

Here’s a quick video about the Conversion metric<\/p>\n