{"id":3026,"date":"2016-08-08T15:35:56","date_gmt":"2016-08-08T10:05:56","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3026"},"modified":"2017-07-06T22:29:55","modified_gmt":"2017-07-06T16:59:55","slug":"weekly-ppc-news-expanded-text-ads-bid-mgmt","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-expanded-text-ads-bid-mgmt\/","title":{"rendered":"Weekly PPC News – AdWords Script for Expanded Text Ads, Bid Management and more"},"content":{"rendered":"

With Expanded Text Ads<\/a> live, a useful AdWords Script is shared to simplify things for advertisers, learn more about which bidding systems works best and when (automated vs. manual), the default settings that are affecting your performance, boosting your mobile device campaigns in Bing and more PPC related articles consolidated in this Week’s PPC recap.<\/p>\n

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Here are this week’s top PPC posts.<\/p>\n

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1.\u00a0Expand all your AdWords ads in 30 seconds flat<\/a>
\nFrederick Vallaeys<\/a> shares a useful AdWords script that will help you create your Expanded Text Ads by pulling out details from SEO titles and descriptions. Get the script here.<\/p>\n

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2.\u00a0Five tips to boost your new mobile device campaigns<\/a><\/p>\n

With growing dependency on smartphones, the competitors have huge prospect in mobile. Lucy Wang<\/a> discusses how you can make your offering and ads stand out from\u00a0competition, with tips that will help connect with your audience. Know more.<\/p>\n

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4.\u00a0Bid Management In 2016<\/a><\/p>\n

Advertisers often face bid management issues. So, how do they find solution to their problems, by using bid management tools (paid or free) or managing manual\u00a0bid system. Melissa Mackey<\/a> shares when either of these options makes sense. More in this post.<\/p>\n

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5.\u00a0Be in the know about upcoming Improvements to AdWords Automated Bidding<\/a><\/p>\n

Google recently announced Smart Bidding for AdWords. Kelsey Hadaller<\/a> discusses about the new automated bidding strategy that you can make use of to improve campaign performance. Details in this post.<\/p>\n\"smart\n

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6.\u00a0Does PPC Management Software Make Sense for Your Company?<\/a><\/p>\n

Jacob Baadsgaard<\/a> discusses when it is right for a business relying on PPC, to opt for a PPC management software. If you have encountered any of the 5 circumstances then you might wish to opt for a management software that can add value.<\/p>\n

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7.\u00a04 things you didn\u2019t know about rich snippets<\/a><\/p>\n

Have you put rich snippets to use yet? Pratik Dholakiya<\/a> clears some misconceptions around rich snippets and the tools that can help build your visibility if you evaluate the kind of snippets that work best for your business.<\/p>\n\"rich\n

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8.\u00a0How To Get Ahead With AdWords Expanded Text Ads<\/a><\/p>\n

After Google officially made Expanded Text Ads format live, here is a post that discusses the testing strategies that your must adopt and opportunities that you must exhaust. Read for more details.<\/p>\n

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9.\u00a0Assessing Your PPC Prowess<\/a><\/p>\n

Here is the transcribed streamcap of the live chat hosted by Matt Umbro<\/a> that had PPC experts share their thoughts on skillset PPCer requires. The experts also shared\u00a0their accomplishments and failures in their career.<\/p>\n

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10.\u00a0Are AdWords Default Settings Hurting Your Campaigns?<\/a><\/p>\n

Advertisers often make the mistake of overlooking the default AdWords settings that might be affecting your campaign performance severely. Robert Brady<\/a> discusses the settings that may not be working in your favour.<\/p>\n\"enhanced\n

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11.\u00a0Busting the Top 3 Google AdWords Myths<\/a><\/p>\n

Here are the 3 myths that would stop you from creating a successful AdWords campaign or from deciding whether to opt for AdWords as an advertising medium. If any of these did run on your mind, you know why AdWords just didn’t work for you.<\/p>\n

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