{"id":3050,"date":"2016-08-15T15:53:08","date_gmt":"2016-08-15T10:23:08","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3050"},"modified":"2017-07-06T22:29:48","modified_gmt":"2017-07-06T16:59:48","slug":"weekly-ppc-news-quality-score-null","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-quality-score-null\/","title":{"rendered":"Weekly PPC News – Create winning ad copy, transparent Quality Score reporting and more"},"content":{"rendered":"

This Week’s\u00a0PPC News recap of news circulating\u00a0in\u00a0the PPC space. From google announcing null Quality Scores for keywords with low impressions to google restricting the data earlier showed in Keyword Planner. All this an more in this week’s roundup.<\/p>\n

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Here are the top 10 PPC News:<\/p>\n

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1.\u00a0Facebook organic reach is down 52% for publishers\u2019 Pages this year<\/a><\/p>\n

Tim Peterson<\/a> shares data that show that the organic reach of Facebook has fallen by 52%, arguably as a result of the Facebook making a page’s organic reach dependent on people sharing their posts rather than a page appearing on their feed.<\/p>\n\"facebook\n

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2.\u00a0AdWords\u2019 New Device Bidding Best Practice Recommendations<\/a><\/p>\n

Use bid adjustments to control your spend by devices rather than dividing your campaigns as per the device. Julie F Bacchini<\/a> shares the best practice for using device bidding.<\/p>\n

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3.\u00a0So we have 45 more characters in AdWords text ads\u2026 Now what?<\/a><\/p>\n

Pauline Jakober<\/a>, in this post, explains how to strategically go about re-creating your existing text ads while transitioning to the new ad format.\u00a0Learn about the approach that you could consider.<\/p>\n

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4.\u00a0How to create winning ad copy using a scientific approach<\/a><\/p>\n

Understand the conversion formula that can be a framework for creating your text ads. Purna Virji<\/a> breaks down the framework and explains the intricate details in this post.<\/p>\n\"ad\n

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5.\u00a0Providing more transparent Quality Score reporting<\/a><\/p>\n

Starting September, Google will be rolling out null Quality Score when there aren’t enough data to determine the Quality Score for a keyword. Here is the announcement for the same by Google.<\/p>\n

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6.\u00a0How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get<\/a><\/p>\n

Robert Brady<\/a> attends to the question of why CPC is increasing, whether they will increase forever and how you can win the bidding war by perfecting your AdWords strategy.<\/p>\n

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7.\u00a0Text Versus Product Ads: Shopping Peaks, Valleys, and Plateaus<\/a><\/p>\n

Here are some of the findings from the Marin Cross Marketing Report 2016, that gives insight on the effective ad type for reducing cost, increasing clicks and maximizing returns. More details in this post.<\/p>\n

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8.\u00a0Google officially throttling Keyword Planner data for low spending AdWords accounts<\/a><\/p>\n

AdWords users might start noticing limited data in the Keyword planner data. This is a change introduced primarily for accounts with low monthly spend. How limited the information will be, Gregg Finn<\/a> shares in this post.<\/p>\n\"keyword\n

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9.\u00a0Here\u2019s an AdWords script to apply shared campaign negative lists everywhere<\/a><\/p>\n

Daniel Gilbert<\/a> shares a useful script to help advertisers share campaign negative lists easily with multiple campaigns, especially when you have created some new campaigns. Get the script here.<\/p>\n

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10.\u00a0Google AdWords Begins Restricting Keyword Planner Data for Non-Advertisers<\/a><\/p>\n

Here’s Jennifer Slegg’s<\/a> take on the restriction imposed on the keyword planner data and what effect it will have on businesses, SEO industry. More details in this post.<\/p>\n

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