{"id":3059,"date":"2016-08-18T23:33:51","date_gmt":"2016-08-18T18:03:51","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3059"},"modified":"2017-07-06T21:57:08","modified_gmt":"2017-07-06T16:27:08","slug":"googles-click-cpc-growth-timeline-chart","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/googles-click-cpc-growth-timeline-chart\/","title":{"rendered":"Google’s Click and CPC Growth Timeline Chart"},"content":{"rendered":"

Here’s Google’s\u00a0QoQ timeline chart that shows how the paid\u00a0click and CPC has\u00a0evolved over the select\u00a0eight quarters (Q3, 2014 to Q2, 2016) plotted against the\u00a0major\u00a0announcements made during the period.<\/p>\n

<\/p>\n\"google\n

Data pulled out from Google’s quarter results<\/a><\/em><\/p>\n

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Q2 2016<\/strong><\/p>\n

Of the developments made, one of the significant ones was the change in the ad label color from yellow to green<\/a>. How this change will impact the ad CTR, the coming quarters will make clear. Also, Google extended its customer match feature to shopping campaigns<\/a>, that lets customers target an uploaded e-mail list.<\/p>\n

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Q1 2016<\/strong><\/p>\n

Google changed the ad placement\u00a0on SERP, by removing the right column ads from the desktop completely and replacing it with 4 ads at the top of the page<\/a>. The reason suspected was to standardize the advertising format across devices, as\u00a0mobile did not\u00a0support right hand ads.<\/p>\n

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Q4 2015<\/strong><\/p>\n

Ad customizers was enhanced to customizing text ads based on the\u00a0location a user is searching from<\/a>, making the ad more relevant and precise. The remarketing list\u00a0were extended to shopping campaigns<\/a> too, helping customers alter their bid for high-valued customers and reconnect with them to generate ROI.<\/p>\n

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Q3 2015<\/strong><\/p>\n

The dynamic structured snippets was improvised\u00a0new ad extension was added with the launch of Structured Snippets<\/a> that would let advertisers customize structured information displayed along with their text ad. The dynamic version of callout extensions<\/a> was launched, the hotel ads<\/a> were improved to make easier bookings, customer match<\/a> was introduced for Google Search, Gmail, YouTube to help advertisers connect with their high-valued customers.<\/p>\n

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Q2 2015<\/strong><\/p>\n

To make more engaging videos, Google introduced cards for TrueView in-stream ads<\/a>.<\/p>\n

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Q1 2015<\/strong><\/p>\n

Reaching potential customers was simplified by encouraging\u00a0customers to call the business directly. The feature introduced to induce this action from customers was call-only campaigns<\/a>.<\/p>\n

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Q4 2014<\/strong><\/p>\n

From October, the mobile search ads would start showing ad extension<\/a> instead of the second line of description. During this time period Google also introduced the affinity and in-market audience<\/a> to support advertisers in reaching potential audience across the Display Network.<\/p>\n

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Q3 2014<\/strong><\/p>\n

This period saw the launch of dynamic sitelink extensions<\/a> which are automatically generated and displayed below the ad text. Product ratings<\/a>\u00a0and review for shopping ads were also introduced to help users make a purchase decision. Google introduced callout extensions to help advertisers show additional text that highlight\u00a0the products and services offered.<\/p>\n

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