{"id":3086,"date":"2016-08-29T16:19:22","date_gmt":"2016-08-29T10:49:22","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3086"},"modified":"2017-07-06T22:29:21","modified_gmt":"2017-07-06T16:59:21","slug":"weekly-ppc-news-bing-expanded-text-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-expanded-text-ads\/","title":{"rendered":"Weekly PPC News – Expanded Text Ads Available For Pilot in Bing Ads"},"content":{"rendered":"

Kenshoo’s Q2 digital marketing report suggests the proliferation of clicks and impressions from ad types other than the ones led from desktop keywords, hinting at how PPC has evolved over the years. This and more interesting articles and posts around PPC space captured in our weekly roundup.<\/p>\n

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Here are this week’s Top PPC News<\/p>\n

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1.\u00a0Four ways PPC has evolved beyond simply targeting keywords on desktop searches<\/a><\/p>\n

Lauren Evans<\/a> discusses how majority of ad clicks and impressions are being routed by ad types other than what were previously driven\u00a0from the\u00a0standard keyword targeted desktop searches.<\/p>\n\"kenshoo\n

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2.\u00a03 things every PPC beginner needs to try<\/a><\/p>\n

Beginning with your first ever PPC campaign? Brett Middleton<\/a> recommends the 3 things that must be tried to spearhead the results\u00a0that you wish\u00a0to witness. More in this post.<\/p>\n

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3.\u00a015 AdWords Ad Extensions To Use (& New Ideas To Try)<\/a><\/p>\n

There is no denying the fact that ad extension help boost up your ad’s performance. Johnathan Dane<\/a> discusses the 15 ad extensions that you must put to use, how to user and new ways to start with it.<\/p>\n

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4.\u00a0Expanded Text Ads now available for pilot to all Bing Ads<\/a><\/p>\n

Have a Bing Ads account for which you wish to enable the Expanded Ads? Sign up to get pilot access for the Expanded Text Ads. Jamie Chung<\/a> shares the details in this announcement.<\/p>\n\"bing\n

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5.\u00a0How Attribution, Custom Columns, and Guessing Help My Ecommerce Accounts<\/a><\/p>\n

Here’s Kirk Williams<\/a> addressing the to the questions that arises while advertisers use attribution and custom columns for their ecommerce account. Get the answers to your question in this post.<\/p>\n

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6.\u00a0AMA with Belinda Langner, Product Manager at Google<\/a><\/p>\n

Interesting questions answered by Belinda Langner<\/a> (Product Manager, Google and working in the Mobile search advertising division, in an AMA session held last week.<\/p>\n

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7.\u00a0The Secret Formula of a 13.11X ROI Google AdWords Campaign<\/a><\/p>\n

Chris Von Wilpert<\/a> has come up with a unique formula that he has tried and tested with his business, for building AdWords campaigns that drive the desired ROI for any industry. More in this post.<\/p>\n

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8.\u00a0Bing Ads Editor now supports separate ads for search and MSN.com native ads<\/a><\/p>\n

The latest Bing Ads Editor to now support creating custom native ads on MSN.com in bulk. The new editor also supports callout extensions and can automatically help in de-duplicating elements imported from AdWords. Ginny Marvin<\/a> shares the details in this post.<\/p>\n

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9. How to Spy on Your PPC Competitors<\/a><\/p>\n

Doing competitive intelligence sure helps business plan better, even their PPC campaigns. Here are some of the ways discussed by Robert Brady to keep an eye on your competitors PPC activities.<\/p>\n

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10.\u00a0Google now requires more reviews for Seller Ratings to show in ads<\/a><\/p>\n

Speculated details of Google setting up a minimum requirement for\u00a0Seller Ratings extensions to appear along with the ads. Though not official, the collaborated ratings is expected to be at least 150 reviews from the previous 30.<\/p>\n

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