{"id":3130,"date":"2016-09-05T15:05:55","date_gmt":"2016-09-05T09:35:55","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3130"},"modified":"2017-06-29T10:00:37","modified_gmt":"2017-06-29T04:30:37","slug":"weekly-ppc-news-adwords-script-identify-duplicate-keywords-including-close-variants","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-script-identify-duplicate-keywords-including-close-variants\/","title":{"rendered":"Weekly PPC News – AdWords Script to Identify Duplicate Keywords, Including Close Variants & more"},"content":{"rendered":"

New merchant center interface to streamline the processes, a useful AdWords script to help in identifying duplicate keywords in your account, the upcoming account level sitelink extensions, how to go about testing your Expanded Text Ads<\/a> and make sure they are\u00a0at par with your standard text ads. All this and more articles captured in this Week’s recap of PPC News.<\/p>\n

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Here are the top 10 PPC posts from last week.<\/p>\n

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1.\u00a0Introducing the new Google Merchant Center<\/a><\/p>\n

Good news for retailers using Google Merchant Center to showcase their range of products to prospect customers. The merchant center has been updated with streamlined navigation and easier access to the shopping programs. More in this announcement.<\/p>\n\"new\n

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2.\u00a0Account-level sitelink extensions coming to AdWords<\/a><\/p>\n

You will soon be able to able to add sitelink extensions at account level, as per a recent tweet by Google.Though the feature is still rolling out, once launched advertisers can streamline their messaging across multiple accounts.<\/p>\n

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3.\u00a0AdWords Script to Identify Duplicate Keywords, Including Close Variants.<\/a><\/p>\n

Here is a useful AdWords Script that helps detect duplicate keywords and even flags the close variants as duplicate. Learn about why you would need this script for your account. Get the script from this post.<\/p>\n

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4.\u00a0How to Start Testing ETAs versus Your Standard Text Ads<\/a><\/p>\n

Brad Geddes<\/a> shares the steps you could take to make sure that your Expanded Text Ads perform better than your standard ads, along with a useful flowchart to ensure\u00a0that you are prepared for the changeover.<\/p>\n\"ETA\n

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5.\u00a0Google AdWords: the dos and don\u2019ts of callout extensions<\/a><\/p>\n

AdWords callout extensions can be used to make your business offerings stand out. Here are some of the best practices than you can put to use to make callout extensions work for your business.\u00a0Amanda DiSilvestro<\/a> discusses in this post.<\/p>\n

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6.\u00a0The ROI of AdWords Spend for B2B Firms<\/a><\/p>\n

Here is the analysis of a study conducted on B2B companies of 6 industries, on what the ROI for these companies were when they spend on AdWords as a medium of advertising. Ayaz Nanji<\/a> shares the findings in this post.<\/p>\n

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7.\u00a0Strengthen Your Campaigns With Bing Ads Enhanced CPC (eCPC)<\/a><\/p>\n

With Bing Ads launching the option of Enhanced CPC, Dan Roberts<\/a>, discuses what it is, how it works, how you should use and whether you should use it in this post. Learn more.<\/p>\n

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8.\u00a0AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing<\/a><\/p>\n

With AdWords having extended bidding even to desktop and tablet, this post discusses the 4 questions advertisers must ask themselves before optimizing the bid for a specific device type. Learn more in this post.<\/p>\n\"device\n

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9. Why it\u2019s time to re-evaluate your AdWords account structure<\/a><\/p>\n

With so many features being rolled out, it is a good opportunity to re-look at your account and its structure. Frederick Vallaeys<\/a> covers the major feature launched\u00a0and how they compel you to reconsider your account structure.<\/p>\n

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10.\u00a0Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google<\/a><\/p>\n

Limited access to Keyword Planner has limited the ready-information about search volume data earlier available on AdWords. Ginny Marvin discusses how the forecasting tools to get estimated and create a plan.<\/p>\n

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