{"id":3178,"date":"2016-09-16T00:35:07","date_gmt":"2016-09-15T19:05:07","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3178"},"modified":"2020-06-22T18:46:31","modified_gmt":"2020-06-22T13:16:31","slug":"bulk-uploading-structured-snippets-bing-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/bulk-uploading-structured-snippets-bing-ads\/","title":{"rendered":"Bulk Uploading of Structured Snippets in Bing Ads – A Step-By-Step Guide"},"content":{"rendered":"

Yesterday, Bing Ads announced\u00a0availability of Structured Snippets<\/a> ad extension for all the accounts. Applying Structured Snippets to each campaign manually can be tedious, especially if you have dozens of campaigns. There is no bulk update functionality available in Bing Ads Editor or its web UI, yet. But, don’t worry. In this\u00a0step by step guide, you will know how to do it easily and quickly.<\/p>\n

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Here are the steps to apply Structured Snippets in bulk to all your\u00a0campaigns.<\/p>\n

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Step 1:<\/strong>\u00a0The list of headers available for Structured Snippets is shown in this screenshot. Refer this to make updates to your import file
\n\"Structured<\/a><\/p>\n

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Step 2:<\/strong> Create the bulk changes sheet with required columns. It should look something like this.<\/p>\n

 <\/p>\n\"file<\/a>\n

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You can download the bulk changes\u00a0template sheet from here<\/a>.<\/p>\n

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You can remove other columns from the aforementioned template. The Campaign column includes the campaign names\u00a0and Structured Snippet Values column must have\u00a0the values\u00a0separated by semicolon (Bing Ads allows 3 to 10 structured values to be specified)<\/p>\n

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Step 3:<\/strong> Once the sheet is updated, the bulk changes file can be uploaded from the\u00a0“Import from file” link.<\/p>\n

 <\/p>\n\"Import<\/a>\n

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Step 4:<\/strong> Once the file is uploaded, the file is parsed and the columns are matched. This steps shows the columns identified by Bing Ads.<\/p>\n

 <\/p>\n\"visual<\/a>\n

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Step 5:<\/strong> Select the account to\u00a0which extension are to be imported. Also select what changes from the sheet need to be imported. Ensure that “Ad Extensions” is checked.<\/p>\n

 <\/p>\n\"Ensure<\/a>\n

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Step 6:<\/strong> This step will show the contents of the file. Ad Extensions changes are in “Others.” Ensure that no other changes are being made. \u00a0If it looks correct, click on “Apply Changes.”<\/p>\n

 <\/p>\n\"Confirmation<\/a>\n

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Step 7:<\/strong> This final screen will show you the changes applied to your campaigns.<\/p>\n

 <\/p>\n\"Verify<\/a>\n

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You can follow the above steps to import structured snippet ad extensions from your AdWords account too.<\/p>\n

Get started with structured snippets and follow these steps to highlight\u00a0the important aspects of your business.<\/p>\n

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Related Articles:<\/strong><\/p>\n