{"id":3199,"date":"2016-09-19T12:40:15","date_gmt":"2016-09-19T07:10:15","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3199"},"modified":"2017-07-06T22:28:40","modified_gmt":"2017-07-06T16:58:40","slug":"weekly-ppc-news-adwords-expanded-text-deadline","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-expanded-text-deadline\/","title":{"rendered":"Weekly PPC News – AdWords Expanded Text Ads deadline extended, Structured Snippet Extensions in Bing Ads and more"},"content":{"rendered":"

This Week’s PPC news roundup collates\u00a0the various updates and announcements made by AdWords and Bing Ads. From the launch of Structured Snippet extensions by Bing Ads to Google extending the deadline of transitioning to Expanded Text Ads<\/a>, along with some advisory posts on audience targeting, important PPC updates made in the last year, using AdWords Editor to save time<\/p>\n

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1.\u00a0Expanded text ads: more time to test and iterate<\/a><\/p>\n

Google extended the the time to make the transition from Standard Ads to Expanded Text Ads. The earlier October 26, 2016 deadline has been increased till January 31, 2017. This time is given to let advertisers test and iterate your ETAs for a smooth transition.<\/p>\n\"expanded\n

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2.\u00a0Enable or pause multiple campaigns, ads, and keywords on the Bing Ads apps<\/a><\/p>\n

Bing Ads introduced bulk editing in mobile apps to help advertisers make bulk changes to multiple campaigns in comparison to the previous limited activities that could be done.<\/p>\n

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3.\u00a0Save time with multiple account access and management<\/a><\/p>\n

Managing multiple AdWords accounts? Now you can manage all the accounts with a single login and not bother about remembering your account login details for each individual account.<\/p>\n

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4.\u00a0Easily highlight your products and services with Structured Snippets<\/a><\/p>\n

Now highlight specific aspects of your business with the new Structured Snippets in Bing Ads. Currently released for US advertisers, it will be made internationally available over the coming few weeks.<\/p>\n\"strcutured\n

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5.\u00a0The biggest Google ad updates are also the quietest<\/a><\/p>\n

Andy Taylor<\/a> shares the biggest updates made by Google over the last year and how they might be a little hyped than the less publicized yet significant updates. Details about such updates in this post.<\/p>\n

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6.\u00a0Common PPC mistakes and how to avoid them<\/a><\/p>\n

Advertisers often struggle with these common PPC mistakes. What are these mistakes and how can you avoid them? Laura Collins discusses them in this post.<\/p>\n

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7.\u00a0Google delivers new app and video ad innovations for the mobile-first world<\/a><\/p>\n

At dmexco, digital conference held in Germany, Sridhar Ramaswamy announced ad innovations made in Universal App Campaigns and TrueView. Know more about these updates in this post.<\/p>\n\"universal\n

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8.\u00a0AdWords Editor: The Best Time-Saver for a PPC Marketer<\/a><\/p>\n

AdWords Editor is a great tool to manage and build your campaigns. Heather Post<\/a> walks through the interface and the time saving features that you could put to use to save time and effort. More in this post.<\/p>\n<\/div>\n<\/div>\n

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9.\u00a07 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond<\/a><\/p>\n

Of the many updates being made, you might struggle with visualizing how to strategically plan\u00a0your PPC activities.Here are the 7 PPC trends of tomorrow that will help you stay ahead.<\/p>\n

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10.\u00a0Audience Targeting: Even Small Companies Can Benefit from Big Company Tactics<\/a><\/p>\n

Thought audience targeting is not meant for you? Brad Geddes<\/a> shares expert advice on why everyone should try it out and what are the audience targeting types available to explore. Details in this post.<\/p>\n

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