{"id":3208,"date":"2016-09-22T19:05:22","date_gmt":"2016-09-22T13:35:22","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3208"},"modified":"2019-10-21T11:09:17","modified_gmt":"2019-10-21T05:39:17","slug":"track-expanded-text-ads-performance-adwords-script","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/track-expanded-text-ads-performance-adwords-script\/","title":{"rendered":"Track Expanded Text Ads\u2019 Performance with AdWords Script"},"content":{"rendered":"

It\u2019s been almost 2 months since Expanded Text Ads<\/a> (ETA) went <\/span>live<\/span><\/a> for all the Google AdWords advertisers. Early results for Expanded Text Ads<\/strong> were <\/span>mixed<\/span><\/a>.<\/span><\/p>\n

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From our experience, the impression share for ETAs went up slowly, over the weeks. Even now, the total impressions are less than half of all the impressions an account gets. If you have started building ETAs for your accounts immediately after Google\u2019s account, right now, they are probably in a stable state. That is, ETAs are getting their allotted share of impressions. If you have set your ad rotation to optimize for conversions, Google has probably found a winning ETA.<\/span><\/p>\n

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Last week, Google <\/span>extended <\/span><\/a>the support for standard ads. Advertisers can now transition to ETAs till 31st January, 2017 (instead of 26th October, 2016, as announced earlier.) This gives advertisers another 3 months to fully migrate to ETAs. \u00a0<\/span><\/p>\n

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I suspect, the impression share for ETAs in your account will continue to be throttled till 31st January. Till that time, you want to ensure that all of your ad groups have an ETA (or multiple of them) which is performing at least as good as your current standard ads. Though, standard ads will continue to be displayed alongside ETAs for some time, the competitive pressure will force you to move over to ETAs completely at some point in future. <\/span><\/p>\n

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That brings us to this AdWords Script<\/strong>, which will help you easily track performance of ETAs compared to standard ads. \u00a0\u00a0When you run this script, you will get one sheet with following processed data.<\/span><\/p>\n

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If you have used \u201cSegment\u201d feature in AdWords, this sheet is like having a \u201cSegment by Standard Ads vs Expanded Ads\u201d option at ad group level. For each ad group, you will see the cumulative performance of standard text ads and expanded text ads side by side. The columns are laid out to make it really easy for you to compare metrics (like CTR, Impressions, Conversions, etc.) for standard ads and expanded ads in an ad group.<\/span><\/p>\n

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The ad groups are sorted by total cost, in descending order. That is, performance of your highest spending ad groups will show up at the top. (Please note, STA – Standard Text Ads and ETA – Expanded Text Ads<\/strong>).<\/span><\/p>\n

 <\/p>\n\"expanded<\/a>\n

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With this AdWords script, you will easily be able to do the following. <\/span><\/p>\n