{"id":3238,"date":"2016-09-26T15:19:21","date_gmt":"2016-09-26T09:49:21","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3238"},"modified":"2017-07-06T22:28:36","modified_gmt":"2017-07-06T16:58:36","slug":"weekly-ppc-news-adwords-script-track-eta-performance","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-script-track-eta-performance\/","title":{"rendered":"Weekly PPC News – AdWords Script To Track ETA Performance, 5 Insights From WordStream and more"},"content":{"rendered":"

Grab the AdWords Script to compare your Expanded Text Ads<\/a> performance with Standard Text Ads, start benefiting from making bulk updates for your Bing Shopping Campaign in Bing Ads Editor, what PPC experts do to run competitive intelligence and more such insightful PPC articles collated in this week’s recap.<\/p>\n

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Here are the top PPC posts:<\/p>\n

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1.\u00a0Bing Shopping Campaigns comes to Bing Ads Editor<\/a><\/p>\n

With shopping season coming up Bing introduced the Bing Shopping Campaigns in Bing Ads Editor to help advertisers manage their shopping campaigns during the peak season. Details in this post.<\/p>\n

\"bing2.\u00a0Why your ppc account isn\u2019t living up to its potential<\/a><\/p>\n

Rachael Law<\/a> discusses the prominent reasons why your PPC account isn’t able to deliver the expected results. Know the actionable steps you could take to improve your account’s performance.<\/p>\n

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3.\u00a0Track Expanded Text Ads\u2019 Performance with AdWords Script<\/a><\/p>\n

Want to know how your Expanded Text Ads are performing in comparison to you standard text ads? Here is a useful script that processes the desired data for you to analyze. Get the script here.<\/p>\n\"expanded\n

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4.\u00a0Using Competitive PPC Intelligence Effectively<\/a><\/p>\n

Melissa Mackey shares some of the experts views and opinions of using competitive intelligence through online tools as well as keeping a track of your competitors website activities. Know more about how experts do\u00a0competitive intelligence from this post.<\/p>\n

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5.\u00a0Four Steps to Lowering Your PPC Costs<\/a><\/p>\n

How can you minimize your PPC costs? No, stopping your campaign is not the solution. Here’s Itai Sadan<\/a> shares the four cost cutting tips that can help you meet that objective.<\/p>\n\"ppc\n

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6.\u00a0Bing Ads vs Google AdWords case study: which offers the better value?<\/a><\/p>\n

Consider\u00a0Bing Ads expensive? Owen Gilll<\/a> shares his findings from a client’s PPC account on both AdWords and Bing Ads? and suggests that Bing Ads must not be dismissed without being tried.<\/p>\n

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7.\u00a06 Ways to Boost Sales With AdWords Expanded Text Ads<\/a><\/p>\n

John Lincoln<\/a> gives his expert insight on how to master the art of crafting longer text with the Expanded Text Ads. He discusses the 6 ways you could optimize your ad copy and use this opportunity to leverage your account performance.<\/p>\n

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8.\u00a05 Insights from Analyzing Half a Billion Dollars in Ad Spend<\/a><\/p>\n

‘Negative Keywords are still a missed optimization opportunity’ and more such insights disclosed\u00a0by Larry Kim<\/a> in this data driven post. Know where you need to drive your focus and how to do so.<\/p>\n\"adwords<\/a>\n

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9.\u00a0Auditing Your AdWords: How to Spend Less and Earn More<\/a><\/p>\n

Auditing helps you spend effectively and get more conversions for your ad campaigns. Here are a few tips shared by Amanda DiSilvestro<\/a> on how you can audit your AdWords account and prepare for the best.<\/p>\n

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