{"id":3299,"date":"2016-10-05T19:30:18","date_gmt":"2016-10-05T14:00:18","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3299"},"modified":"2017-07-06T22:16:43","modified_gmt":"2017-07-06T16:46:43","slug":"top-ppc-news-q3-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-news-q3-2016\/","title":{"rendered":"Top PPC News from Q3 2016"},"content":{"rendered":"

The Quarter 3 was flooded with major announcements both from AdWords and Bing Ads. One of the major developments made by AdWords was the removal of Converted Clicks as a conversion metric type, that drove a lot of discussion in the PPC space. This time period also witnessed the launch of one of the most anticipated features – Expanded Text Ads<\/a> in AdWords. Following its footsteps Bing Ads soon launched the pilot run for ETAs too, along with the launch of Structured Snippet extensions and Upgraded URLs.<\/p>\n

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If you missed out on any of these major updates introduced in the PPC world, then here is a swift recap of the top Q3 PPC news.<\/p>\n

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Expanded Text Ads – Bing Ads and AdWords<\/span><\/h4>\n

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1.\u00a0Expanded Text Ads Are There \u2013 The First Results Also<\/a><\/p>\n

Martin Rottgerding<\/a> dwells into how expanded text ads had been performing with data collected from beta testing. With the change having eventually taken place, the advertisers need to put in a lot of work to make expanded text ads work for them.<\/p>\n\"expanded\n

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2.\u00a0Expanded text ads: more time to test and iterate<\/a><\/p>\n

Google extended the the time to make the transition from Standard Ads to Expanded Text Ads. The earlier October 26, 2016 deadline has been increased till January 31, 2017. This time is given to let advertisers test and iterate your ETAs for a smooth transition.<\/p>\n

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3.\u00a0Expanded Text Ads now available for pilot to all Bing Ads<\/a><\/p>\n

Have a Bing Ads account for which you wish to enable the Expanded Ads? Sign up to get pilot access for the Expanded Text Ads. Jamie Chung<\/a> shares the details in this announcement.<\/p>\n\"bing\n

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AdWords Announcements<\/span><\/h4>\n

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1.\u00a0Track your goals with campaign groups and performance targets<\/a><\/p>\n

AdWords announced new feature that helps advertisers track and forecast their campaigns against the advertising goals set. Learn about these new features namely campaign groups and performance targets.<\/p>\n

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2.\u00a0More prominent reporting helps you monitor the health of your automated bidding<\/a><\/p>\n

Google has introduced new features to enhance how you view the bidding insights. With such upgraded features, you can flag your bidding issues, appearance of bid strategy statuses and access rich performance reporting.<\/p>\n\"bidding\n

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3.\u00a0Showcase your services and range of products with price extensions<\/a><\/p>\n

Google recently introduced price extensions that will let advertisers show their services\/ products along with details of their cost. With such a feature advertisers can expect to drive more relevant and qualified clicks.<\/p>\n

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4.\u00a0Simplifying conversion measurement: saying goodbye to \u201cConverted clicks\u201d<\/a><\/p>\n

The previous arrangement\u00a0of using converting clicks as the bidding and report metric, will soon see a massive change with Converted Clicks retiring by September 21. More about this change in this announcement.<\/p>\n

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5.\u00a0New cross-device attribution reports and benchmarks<\/a><\/p>\n

To help advertisers measure cross-device conversion path, Google announced\u00a0that they will be launching three new reports in the attribution section in the coming weeks.<\/p>\n\"cross\n

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5.\u00a0Three ad innovations for a mobile-first world<\/a><\/p>\n

The changes announced during the Google Performance Summit, that were meant to bring ease to advertising on mobile, were rolled out last week. Changes that are now available are expanded text ads, responsive ads and setting device bid adjustments.<\/p>\n\"expanded\n

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Bing Ads Announcements<\/span><\/h4>\n

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1.\u00a0Compare your performance between two time periods<\/a><\/p>\n

With the new comparison feature you can check the performance of your ads between two time periods which helps advertisers draw valuable comparison on many performance metrics. Claire Lee<\/a> shares details.<\/p>\n\"comparison\n

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2.\u00a0Easily highlight your products and services with Structured Snippets<\/a><\/p>\n

Now highlight specific aspects of your business with the new Structured Snippets in Bing Ads. Currently released for US advertisers, it will be made internationally available over the coming few weeks.<\/p>\n

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3.\u00a0Upgraded URLs now available in Bing Ads: An easier way to manage your tracking URLs<\/a><\/p>\n

Jamie Chung<\/a>, Program manger at Bing, share the tips and best practices for using Upgraded URL\u2019s now available across Bing Account. Learn about the benefits of upgraded URL\u2019s and how it can simplify things for you.<\/p>\n

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Digital Marketing Reports & Findings<\/h4>\n

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1.\u00a0US Google search spend was flat, but mobile spend jumped 55 percent in Q2<\/a><\/p>\n

Google paid search spend in US dropped slightly YoY in Q2 2016 as surveyed by IgnitionOne. Ginny Marvin<\/a> shares some of the other finding in this post. The report can be downloaded from here<\/a>.<\/p>\n

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2.\u00a05 Insights from Analyzing Half a Billion Dollars in Ad Spend<\/a><\/p>\n

\u2018Negative Keywords are still a missed optimization opportunity\u2019 and more such insights disclosed\u00a0by Larry Kim<\/a> in this data driven post. Know where you need to drive your focus and how to do so.<\/p>\n

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3.\u00a0Google Mobile Brand CPCs Skyrocketing\u2026Again<\/a><\/p>\n

\u2018Brand CPC rose considerably in 2015, but by the end of Q2 2016, the same is 22% than the historical average over the previous 4 years\u2019 shares Andy Taylor<\/a>. More about it in this post.<\/p>\n

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Other Stories<\/span><\/h4>\n

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1.\u00a0The biggest Google ad updates are also the quietest<\/a><\/p>\n

Andy Taylor<\/a> shares the biggest updates made by Google over the last year and how they might be a little hyped than the less publicized yet significant updates. Details about such updates in this post.<\/p>\n

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2.\u00a0Call-Only AdWords Campaigns To DRASTICALLY Increase Calls<\/a><\/p>\n

AdWords call-only campaign is a perfect tool to ramp up the phone call traffic. Here is a post by Mitch Larson<\/a> that attends to some of the questions that advertisers struggle and discusses the best practices to optimize your call only campaigns.<\/p>\n

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3.\u00a0Google officially throttling Keyword Planner data for low spending AdWords accounts<\/a><\/p>\n

AdWords users might start noticing limited data in the Keyword planner data. This is a change introduced primarily for accounts with low monthly spend. How limited the information will be, Gregg Finn<\/a> shares in this post.<\/p>\n\"keyword\n

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