{"id":3405,"date":"2016-10-10T23:21:18","date_gmt":"2016-10-10T17:51:18","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3405"},"modified":"2017-07-06T22:16:36","modified_gmt":"2017-07-06T16:46:36","slug":"weekly-ppc-news-sign-pilot-access-expanded-device-targeting-bing-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-sign-pilot-access-expanded-device-targeting-bing-ads\/","title":{"rendered":"Weekly PPC News – Sign Up for pilot access to Expanded Device Targeting in Bing Ads"},"content":{"rendered":"

Here is\u00a0the last\u00a0week’s recap\u00a0of PPC News, recommendations, views and opinions\u00a0shared in the digital space. From AdWords announcing upgraded AdWords Editor to Bing Ads launching Expanded Device Targeting, know about all the recent trending topics in our weekly roundup.<\/p>\n

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Here are the curated articles:<\/p>\n

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1.\u00a0AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more<\/a><\/p>\n

Google has upgraded its AdWords Editor to support universal app campaigns, Gmail ad templates, responsive ads and the new expanded text ads. Learn the details of this announcement here.<\/p>\n

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2.\u00a0Expanded Device Targeting is on its way, giving you more flexibility to optimize your campaign<\/a><\/p>\n

Bing Ads has introduced the Expanded Device Targeting with a broader range of bid adjustment (+900% to -100%) to\u00a0help advertisers set bid adjustments as per the device type. Details in this post.<\/p>\n\"bing\n

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3.\u00a05 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns<\/a><\/p>\n

Yes, retargeting is a great way to reach out to ex-visitors to your site. To help make a productive remarketing campaign and diligently utilize the budget Nash Haywood<\/a> discusses the 5 useful tactics that can help achieve that objective.<\/p>\n

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4.\u00a06 Reasons the AdWords Dimensions Tab is a PPC Treasure<\/a><\/p>\n

Dimension tab holds a lot of optimization opportunity for your PPC account. Johnathan Dane<\/a> breaks it down for you to understand what options under dimensions tab could be explored and how. Know more in this post.<\/p>\n\"adwords\n

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5.\u00a0Improve Your AdWords Remarketing Campaigns With Google Analytics<\/a><\/p>\n

To optimally re-engage with your customers or visitors, Geena Nazareth<\/a> explains the ways to create targeted remarketing lists and creating Google Analytics Audiences to improve the remarketing campaign’s performance. Learn how.<\/p>\n

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6.\u00a0Be in\u00a0the know about the latest Bing Ads updates<\/a><\/p>\n

Bri Saxman<\/a>, gives a recap of some of the useful features and announcements made by Bing Ads recently. So, if you missed out on any of the recent updates, then don’t miss out on this quick recap.<\/p>\n

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7.\u00a0Google AdWords Testing Click to Text Business Option in Mobile Ads<\/a><\/p>\n

Google is interestingly testing an option which replaces the call icon with the text icon. So, we might soon get customers to SMS us instead of make the call. Though in testing mode right now, we will have to wait to see if Google rolls it out ever. Jennifer Slegg<\/a> explores this in this post.<\/p>\n\"adwords\n

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8.\u00a0Dynamic Ad Extensions: don\u2019t let your sitelinks and callouts get out of date<\/a><\/p>\n

Here is a useful template and script by Daniel Gilbert<\/a>, the former\u00a0to define your extensions with variable placeholders and variable that gets inserted in the script and the latter a script to execute it into real extensions. Get it here.<\/p>\n

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9.\u00a03 Things to Know about Headline Truncation and Expanded Text Ads<\/a><\/p>\n

Learn more about the (…) ellipses that advertisers seem to be worried about and how truncation isn’t going to affect your ad performance more than writing compelling ad copy.<\/p>\n

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