{"id":3440,"date":"2016-10-17T13:05:00","date_gmt":"2016-10-17T07:35:00","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3440"},"modified":"2017-06-29T09:52:01","modified_gmt":"2017-06-29T04:22:01","slug":"weekly-ppc-news-maximize-roi-holiday-tips-ppc","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-maximize-roi-holiday-tips-ppc\/","title":{"rendered":"Weekly PPC News – Maximize AdWords ROI, PPC Holiday Tips from PPC Experts and more"},"content":{"rendered":"

Handpicked PPC stories\u00a0from experts that discuss the tips for holiday season,\u00a0identify bad ad placements, calculating search impression share, importance of ad extensions, when to conduct keyword research and more.<\/p>\n

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Here are the top PPC news from last week:<\/p>\n

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1.\u00a0How should your ad budget impact campaign building?<\/a><\/p>\n

Brett Middleton<\/a> shares a formula to calculate search impression share to help advertisers make projections on how their budget allocation will impact campaign performance.<\/p>\n

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2.\u00a0Google AdWords: How to Identify Bad Ad Placements Using Scripts<\/a><\/p>\n

Filtering Display Ad placements where you do not wish your information to get displayed requires a lot of time. To solve this problem here is a useful script to identify bad placements. Learn how to use this script in this post.<\/p>\n\"gdn\n

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3.\u00a0Seven PPC Industry Experts Reveal Their Top Holiday PPC Tips<\/a><\/p>\n

Getting geared up for the holiday season?\u00a0Frances Donegan-Ryan<\/a>\u00a0discusses with experts Melissa Mackey<\/a>, Brad Geddes<\/a>, Mark Irvine<\/a> and more, across seven industry and\u00a0shares their tips for this holiday season.<\/p>\n

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4.\u00a0AdWords Scripts 101 + A Big List of Free Scripts<\/a><\/p>\n

Abby Woodcock discusses why AdWords Scripts is a feature worth exploring and also shares some of the free scripts created by experts across the globe. Learn how to use an AdWords Script for your account.<\/p>\n

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5.\u00a0AdWords Is Removing Converted Clicks. Now What?<\/a><\/p>\n

A fan of Converted Clicks? Nick Eppinger<\/a> shares how advertisers will get affected and what all you must need to do to continue with effective tracking.<\/p>\n\"conversion\n

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6.\u00a0Why Advanced RLSA Audience Targeting Is Essential For Your Business<\/a><\/p>\n

The 2016 SMX conference’s most talked about topic was around RLSA. Tara Johnson<\/a>, in this post, takes you through the fundamentals, history and evolution of RLSA. Know more.<\/p>\n

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7.\u00a0Digital Advertising Industry Updates \u2013 Blink and You\u2019ll Miss Them!<\/a><\/p>\n

With an array of announcements made this year, John Lee<\/a> lists down the updates and features announced by AdWords, Bing Ads, Facebook Ads, Yahoo Gemini, Twitter Ads and LinkedIn Ads. Learn more in this post.<\/p>\n

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8.\u00a0Expanding Your PPC Account with Ad Extensions<\/a><\/p>\n

PPC expert Melissa Mackey<\/a> emphasizes on the importance of Ad Extension to improve account performance.\u00a0She elaborates on the ad extensions available in AdWords and how to use it.<\/p>\n\"callout\n

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9.\u00a0The Easy Guide to Maximizing Your AdWords ROI<\/a><\/p>\n

Maximizing ROI is a hard task, but here is a useful guide that guides through meeting AdWords ROI expectations for Search and Display.<\/p>\n

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10.\u00a0The ins and outs of keyword research<\/a><\/p>\n

Amy Bishop<\/a> discusses when it is wise to expand the keywords and when not, along with tips to find worthwhile keywords for your campaign. Details in this post.<\/p>\n

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