{"id":3481,"date":"2016-10-24T15:38:17","date_gmt":"2016-10-24T10:08:17","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3481"},"modified":"2017-06-29T09:51:49","modified_gmt":"2017-06-29T04:21:49","slug":"weekly-ppc-news-adwords-message-extension","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-message-extension\/","title":{"rendered":"Weekly PPC News – AdWords Message Extension, Bing Ads BMM Keyword Opportunity and more"},"content":{"rendered":"

AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.<\/p>\n

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Here are the top news of last week.<\/p>\n

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1.\u00a0Click-to-message ads bring a new and easy way to talk to customers<\/a><\/p>\n

AdWords introduces a new message extension to help customers connect via text and initiate a conversation with the business. Know more about the features of this extension.<\/p>\n\"message\n

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2.\u00a010 Tips On Having A Holly Jolly #PPC Campaign<\/a><\/p>\n

With the holiday season ahead, advertisers must be gearing up with their marketing campaigns. Here are the 10 things that will ensure for a smoother PPC campaign. Kelsey Jones<\/a> discusses them in this post.<\/p>\n

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3.\u00a0How to Calculate the ROI of Offline Transactions<\/a><\/p>\n

Only\u00a0measuring\u00a0your\u00a0online transactions? Find\u00a0it difficult to link offline transaction with your Adwords campaign?\u00a0Marketing Automation helps measure your offline ROI. Know how?<\/p>\n\"offline\n

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4.\u00a0Are Expanded Text Ads Eating SEO Traffic?<\/a><\/p>\n

ETA is the buzz word of the town. But did you know, data suggests that the organic traffic may witness a decline of 20% in coming months. Here is our take on how ETAs will\u00a0affect the organic search results, especially on mobile devices.<\/p>\n

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5.\u00a0How\u00a0To Update\u00a0Existing\u00a0Bing Ads To Upgraded URLs<\/a><\/p>\n

With Upgraded URLs Bing Ads has matched up with AdWords by allowing users to use a tracking template that helps \u00a0in easier account management. In this post, Toby Lee<\/a> discusses the steps to update to Upgraded URLs.<\/p>\n

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6.\u00a0Bing Ads Exclusive: Broad Match Modifier Keyword Opportunity<\/a><\/p>\n

Basis customer feedback that finding BMM for keywords was a time taking task, Bing Ads has introduced Broad Match Modifier Opportunity to help advertisers find relevant BMM keywords for their campaigns.<\/p>\n\"bmm\n

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7.\u00a0Announcing location extensions for manufacturers<\/a><\/p>\n

Going a step further, Google has launched affiliate location extensions which intends to direct customers to a third-party retailer that sells manufactures’ products. It will be rolled out initially for\u00a0US advertisers.<\/p>\n

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8.\u00a0Google adds forecasting and trend data for existing keywords in Keyword Planner<\/a><\/p>\n

You can now view forecast for your existing keywords in Keyword Planner and also how adding\u00a0new keywords will impact your campaign. Ginny Marvin<\/a> shares the details in this post.<\/p>\n\"keyword\n

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9.\u00a05 Ways to Make the Most of Your PPC Budget<\/a><\/p>\n

Advertisers with limited budget might find it difficult to drive results, but here are five key strategies shared by Tony Park that will not make your budget act as a constraint. Know more.<\/p>\n

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10.\u00a0The Adwords Quality Score: A Fundamental Necessity<\/a><\/p>\n

Poor quality score adversely affects your ad performance, making it really important to focus on the key components of quality score ; Ad Relevance, Landing Page Experience and Expected CTR. More in this post.<\/p>\n

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