This week witnessed some extraordinary changes by\u00a0AdWords and Bing. Some are WIP while some have left too much on the plate to be explored.<\/p>\n
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Note:\u00a0If you haven’t yet subscribed for Google’s newsletter, you must! We have shared the link to that article as well!<\/em><\/p>\n All this and more in this new edition:<\/p>\n <\/p>\n 1.\u00a0How to Create the Ultimate PPC Landing Page<\/a><\/p>\n Don’t just pour money in creating PPC campaigns, but invest wisely. Create an optimized landing page which can drive conversions. The author here discusses the ways in which marketers can develop great landing pages. Read to know more.<\/p>\n <\/p>\n 2.\u00a0Cross-Account Negative Keywords & Other MCC Tricks<\/a><\/p>\n Frederick Vallaeys<\/a> audits the recent developments made in AdWords MCC interface. He also shares\u00a0a useful AdWords script for\u00a0the untouched ‘Cross-account Negative Keywords List’, which can simplify things for you. Read this post to download the code.<\/p>\n <\/p>\n 3.\u00a05 ROI-Improving Campaign Types You\u2019ve Never Tried<\/a><\/p>\n Are you getting bored doing the same thing? Amanda West-Bookwalter<\/a> suggests PPCers to be responsive and innovative\u00a0while managing PPC accounts. She discusses the campaign types which help you stay on top of the game. P.S You don’t want to\u00a0be labelled as ‘less innovative’ anyway.<\/em><\/p>\n <\/p>\n 4.\u00a0Paid search Best Practices right in your inbox<\/a><\/p>\n Google makes it easy for you to stay up-to-date! They recently announced subscription to their newsletter which would feature a recommendation or video. Subscribe now to get the useful insights\u00a0straight from the horse’s mouth<\/em>.<\/p>\n <\/p>\n 5.\u00a0Matt Lawson of Google sheds light on cross-device conversions<\/a><\/p>\n Skeptical about cross-device conversions? Matt Lawson<\/a> clears all doubts in this post. If that was not enough, here is the insight<\/a>\u00a0shared by Google on how it is working out for marketers.<\/p>\n <\/p>\n 6.\u00a0PPCChat on Google Sponsored Promotions<\/a><\/p>\n PPC Experts\u00a0Julie Bacchini<\/a>, Kirk Williams<\/a>, Mark Irvine<\/a> and others share their inputs on Gmail Sponsored Promotions. Make the most out this live chat.<\/p>\n <\/p>\n 7.\u00a0Google\u2019s Large Product Listing Ad & Knowledge Panel Hybrid Ads<\/a><\/p>\n Jennifer Slegg<\/a> shares snapshots of the PLA formats Google has been testing. With so many features and specifications put to display, advertisers sure will shell out money. With Google trying to come out with the best possible format, the outcome will be an eye candy.\u00a0<\/em>Here’s another article on Wordstream covering the ‘Largest Shopping Ad’ spotted on SERP’s<\/a>\u00a0by Margot da Cunha<\/a>.<\/p>\n <\/p>\n 8.\u00a0Another Google PLA Test Targets Low-Priced Products<\/a><\/p>\n In another round of Google’s testing spree, the\u00a0product listing ads\u00a0highlighted lower price percentage. Ginny Marvin<\/a> covers that and so does this article from Channel Advisor<\/a><\/p>\n <\/p>\n 9.\u00a0Introducing engagement columns for Lightbox Display campaigns<\/a><\/p>\n Those who use Lightbox Display Campaigns, later this month, may notice additional columns in AdWords Display reporting. Now you can easily view the metrics thanks to Google’s continuous updates.<\/p>\n <\/p>\n 10.\u00a0Bing Ads Account Home Page Gets A Total Refresh<\/a><\/p>\n Bing also made some spectacular modifications in the Home Page Dashboard<\/a>. Their change comes as a result of customer feedback. So, if you have explored the new look then you must have tried all features by now. If you haven’t , have a look.<\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n This week witnessed some extraordinary changes by\u00a0AdWords and Bing. Some are WIP while some have left too much on the plate to be explored.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"predecessor-version":[{"id":5112,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/350\/revisions\/5112"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n