{"id":3504,"date":"2016-11-03T23:45:04","date_gmt":"2016-11-03T18:15:04","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3504"},"modified":"2020-05-05T17:36:19","modified_gmt":"2020-05-05T12:06:19","slug":"wasted-spend-report-helps-save-adwords-budget","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/wasted-spend-report-helps-save-adwords-budget\/","title":{"rendered":"How Wasted Spend Report Helps Save Your AdWords Budget?"},"content":{"rendered":"<p class=\"lead\">Karooya&#8217;s <a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Audit Report<\/a> highlights the\u00a0problem areas and helps identify\u00a0potential opportunities for improving your account performance.<\/p>\n<p><!--more--><\/p>\n<p>One of the key\u00a0components\u00a0of the audit\u00a0report is the Wasted Spend Report that identifies insignificant terms eating away significant portion of your budget.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>What is Wasted Spend Report?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>The Wasted Spend Report identifies if an account is wasting money on irrelevant terms and to what extent is it eating away the allocated budget.<\/p>\n<p>The report shares statistics for:<\/p>\n<ul>\n<li>Individual terms and theme of terms that are poorly performing<\/li>\n<li>Terms similar to the existing negative keywords<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>What should you look at?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>The <em>% of ad spend<\/em> being wasted by the terms is a clear indication of how much your account budget is getting depleted. If it crosses your defined \u2018Budget Threshold\u2019, then you know how urgent it is to get rid of those under-performing terms.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Reviewing the Report<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Here is how the report looks like:<\/p>\n<p>&nbsp;<\/p>\n<p>1. The <strong>Negative Keyword Recommendations<\/strong> shares the statistics of the terms identified by Karooya\u2019s Negative Recommendation Tool that are depleting advertiser\u2019s budget.<\/p>\n<p>As you can see in the snapshot below, about 6.28% of total ad spend is getting wasted on the 50 identified terms. The conversions of which is very minuscule, about 0.22% of the total conversions.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"198\" class=\"size-full wp-image-3506 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/10\/negative-keyword-recommendation.png\" alt=\"negative keyword recommendation\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>2.<strong> Poor converting themes<\/strong> display the statistics for the search query themes which are under-performing than the rest of the campaigns.<\/p>\n<p>Here again you can view how much budget and clicks are being wasted by these themes in comparison to the total conversions driven by them.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"182\" class=\"size-full wp-image-3507 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/10\/poor-converting-themes.png\" alt=\"poor converting themes\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>3.<strong> Similar Negative Keywords<\/strong> shares data for those search terms that are similar to the current negative keywords in your campaign.<\/p>\n<p>Since such keywords are already blocked by you, you would not wish to still end up showing for any of their variations, as figured out by the Negative Recommendation Tool.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"234\" class=\"size-full wp-image-3508 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/10\/similar-negative-keywords.png\" alt=\"similar negative keywords\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What is the next step?<\/strong><\/p>\n<p>The quick fix to the wasted as spend is to \u2018<a href=\"https:\/\/www.karooya.com\" target=\"_blank\" rel=\"noopener\"><strong>Use a Negative Keywords Tool<\/strong><\/a>\u2019. It helps identify under-performing and irrelevant terms, theme of terms and similar terms to existing negative keywords. All these terms must be added to your account as negative keywords.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Note:<\/strong>\u00a0Karooya\u2019s\u00a0<a href=\"https:\/\/www.karooya.com\/\" target=\"_blank\" rel=\"noopener\">Negative Keywords Tool<\/a>\u00a0is now\u00a0<strong>Free<\/strong>\u00a0for accounts with ad spend less than\u00a0<strong>$10,000<\/strong>\u00a0per month. Save 10-20% of your search ad spend for free.\u00a0<a href=\"https:\/\/app.karooya.com\/signup?p=n\" target=\"_blank\" rel=\"noopener\">Sign up<\/a>\u00a0and start saving your ad budget now.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Click Here To\u00a0Get Your FREE Audit Report<\/span><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-expand-your-negative-keywords-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Expand Your Negative Keywords List?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/audit-adwords-account-ad-extensions\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Audit Your AdWords Account For Ad Extensions?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/3-ways-to-track-device-performance-in-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">3 Ways To Track Device Performance in AdWords<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Karooya&#8217;s Free AdWords Audit Report highlights the\u00a0problem areas and helps identify\u00a0potential opportunities for improving your account performance.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-3504","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=3504"}],"version-history":[{"count":16,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions"}],"predecessor-version":[{"id":11603,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions\/11603"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=3504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=3504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=3504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}