Basis customer feedback that finding BMM for keywords was a time taking task, Bing Ads has introduced Broad Match Modifier Opportunity to help advertisers find relevant BMM keywords for their campaigns.<\/p>\n![\"bmm](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/10\/bmm-bing-ads.png\")
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2.\u00a0Seven PPC Industry Experts Reveal Their Top Holiday PPC Tips<\/a><\/p>\n Getting geared up for the holiday season?\u00a0Frances Donegan-Ryan<\/a>\u00a0discusses with experts Melissa Mackey<\/a>, Brad Geddes<\/a>, Mark Irvine<\/a> and more, across seven industry and\u00a0shares their tips for this holiday season.<\/p>\n <\/p>\n 3.\u00a03 Things to Know about Headline Truncation and Expanded Text Ads<\/a><\/p>\n Learn more about the (\u2026) ellipses that advertisers seem to be worried about and how truncation isn\u2019t going to affect your ad performance more than writing compelling ad copy.<\/p>\n <\/p>\n 4.\u00a0Google adds forecasting and trend data for existing keywords in Keyword Planner<\/a><\/p>\n You can now view forecast for your existing keywords in Keyword Planner and also how adding\u00a0new keywords will impact your campaign. Ginny Marvin<\/a> shares the details in this post.<\/p>\n <\/p>\n <\/p>\n 5.\u00a0Announcing location extensions for manufacturers<\/a><\/p>\n Going a step further, Google has launched affiliate location extensions which intends to direct customers to a third-party retailer that sells manufactures\u2019 products. It will be rolled out initially for\u00a0US advertisers.<\/p>\n <\/p>\n 6.\u00a0Click-to-message ads bring a new and easy way to talk to customers<\/a><\/p>\n AdWords introduces a new message extension to help customers connect via text and initiate a conversation with the business. Know more about the features of this extension.<\/p>\n <\/p>\n 7.\u00a0How\u00a0To Update\u00a0Existing\u00a0Bing Ads To Upgraded URLs<\/a><\/p>\n With Upgraded URLs Bing Ads has matched up with AdWords by allowing users to use a tracking template that helps \u00a0in easier account management. In this post, Toby Lee<\/a> discusses the steps to update to Upgraded URLs.<\/p>\n <\/p>\n 8.\u00a0AdWords Scripts 101 + A Big List of Free Scripts<\/a><\/p>\n Abby Woodcock discusses why AdWords Scripts is a feature worth exploring and also shares some of the free scripts created by experts across the globe. Learn how to use an AdWords Script for your account.<\/p>\n <\/p>\n 9.\u00a0AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more<\/a><\/p>\n Google has upgraded its AdWords Editor to support universal app campaigns, Gmail ad templates, responsive ads and the new expanded text ads. Learn the details of this announcement here.<\/p>\n <\/p>\n 10.\u00a0Hit the ground running with an all new campaign creation workflow<\/a><\/p>\n Wanting to make your Bing Ads campaign excel? Good News! Bing Ads recently announced a new campaign creation workflow to help advertisers design a successful campaign from the start.<\/p>\n <\/p>\n 11.\u00a0Create more compelling call to actions for your business using mobile-optimized Expanded Text Ads<\/a><\/p>\n The moment everyone had been desperately waiting for. Bing Ads has globally released Expanded Text Ads for its advertisers. The wait is over, start creating your ads with the new ad format.<\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n This month, Bing Ads\u00a0won the race by releasing the Expanded Text Ads for advertisers worldwide. What’s more, Google made the PPC space keep buzzing with their new Click-to-message ad extension, a discussion sure to gain momentum in the coming months. All this and more announcements and updates in this month’s recap of top PPC posts.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-3528","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=3528"}],"version-history":[{"count":5,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3528\/revisions"}],"predecessor-version":[{"id":4533,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3528\/revisions\/4533"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=3528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=3528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=3528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"keyword](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/10\/keyword-forecast.jpg\")
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