{"id":3533,"date":"2016-10-31T10:46:25","date_gmt":"2016-10-31T05:16:25","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3533"},"modified":"2017-07-06T22:16:18","modified_gmt":"2017-07-06T16:46:18","slug":"weekly-ppc-news-bing-ads-etas-shared-budgets-now-available-advertisers","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-etas-shared-budgets-now-available-advertisers\/","title":{"rendered":"Weekly PPC News – Bing Ads ETAs, Shared Budgets now available for advertisers and more"},"content":{"rendered":"

Here are the top PPC posts for the last week which includes some of the major announcements made by Bing Ads, expert views and opinions about Expanded Text Ads, Merkle Digital Marketing Report released for the third quarter and more insightful articles from paid search space.<\/p>\n

<\/p>\n

 <\/p>\n

1.\u00a0Hit the ground running with an all new campaign creation workflow<\/a><\/p>\n

Wanting to make your Bing Ads campaign excel? Good News! Bing Ads recently announced a new campaign creation workflow to help advertisers design a successful campaign from the start.<\/p>\n

 <\/p>\n

2.\u00a0Create more compelling call to actions for your business using mobile-optimized Expanded Text Ads<\/a><\/p>\n

The moment everyone had been desperately waiting for. Bing Ads has globally released Expanded Text Ads for its advertisers. The wait is over, start creating your ads with the new ad format.<\/p>\n

 <\/p>\n

3.\u00a0Now you can share budgets in Bing Ads, too<\/a><\/p>\n

With Expanded Text Ads and a revised Campaign Workflow, Bing Ads also released ‘Shared Budgets’ that helps advertisers use a single budget that gets doled out to campaigns that have exhausted their budget. Ginny Marvin<\/a> discusses about it in this post.<\/p>\n

 <\/p>\n\"bing\n

 <\/p>\n

4.\u00a0Life with Expanded Text Ads<\/a><\/p>\n

In the recent PPCChat session moderated by Matt Umbro<\/a>, PPC experts discussed about Expanded Text Ads, how they are handling mobile ad copy, things experienced while migrating ETAs to Bing Ads and more.<\/p>\n

 <\/p>\n

5.\u00a0Why Did Your Last PPC Campaign Fail: 5 Most Common Reasons<\/a><\/p>\n

So, you must have started with your PPC campaigns but have you got stuck with trying out ways to improve its performance? Neil Patel<\/a> here discusses the 5 reasons why your campaign must have failed.<\/p>\n

 <\/p>\n

6.\u00a0Google Mobile Impression Share Declines as Expanded Text Ad Volume Spikes<\/a><\/p>\n

Nate Brown and Kelly McGee<\/a>\u00a0dig deeper into a speculation that there is some correlation between increase in ETAs and decrease in mobile impression share . Know more in this post.<\/p>\n\"mobile\n

7.\u00a0Where Facebook Ads Are Beating Google<\/a><\/p>\n

Melissa Mackey<\/a> compares Facebook Ads with Google and the areas where it is comparatively more logical that the latter. How much do you agree? Read this post to know more.<\/p>\n

 <\/p>\n

8. Get Your Mobile Ready For The Holiday Season<\/a><\/p>\n

Mobile carries a lot of opportunity for advertisers, especially in the upcoming holiday season. Kristin Vick, discusses some of the questions advertisers must ask to make the most out this holiday season.<\/p>\n

 <\/p>\n

9.\u00a0Bing\u2019s Expanded Text Ads Even Outperform Google\u2019s [Data]<\/a><\/p>\n

Mark Irvine compares the various aspects of Expanded Text Ads in AdWords vs. Bing Ads, post Bing’s major announcement this week. Details in this post.<\/p>\n\"bing\n

 <\/p>\n

10.\u00a0Expanded Text Ads On Display – 3 Takeaways From A\/B Testing<\/a><\/p>\n

Here are the\u00a0findings and key takeaways from A\/B testing conducted on Standard Text Ads vs. Expanded Text Ads in display.<\/p>\n

 <\/p>\n

11.\u00a0Merkle Q3 2016 Digital Marketing Report Released<\/a><\/p>\n

Merkle released its quarter 3 Digital Marketing Report where some interesting findings were shared on how paid search has dropped from Q2, Organic Search fell YoY, and more.<\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n