{"id":3587,"date":"2016-11-11T11:36:28","date_gmt":"2016-11-11T06:06:28","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3587"},"modified":"2020-08-10T23:45:15","modified_gmt":"2020-08-10T18:15:15","slug":"quality-score-essential-component-ppc-audit","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/quality-score-essential-component-ppc-audit\/","title":{"rendered":"Why Quality Score is An Essential Component of PPC Audit?"},"content":{"rendered":"<p class=\"lead\">An audit of your PPC account ensures that all the loopholes are covered up and required actionable steps are taken to improve the overall performance.<\/p>\n<p><!--more--><\/p>\n<p>Karooya&#8217;s <a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free Audit Report<\/a> helps meet that objective. Of the many aspects it covers it also helps evaluate your quality score. Lets have a look at what it covers and how important it is.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>What is Quality Score?<\/strong><\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/free-adwords-script-to-analyze-quality-score-in-detail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quality Score<\/a> is an important component that determines how much you pay for a click on your ad and how well your ad ranks on the search engine results.<\/p>\n<p>Quality score is estimated by the following:<\/p>\n<ul>\n<li>Ad Relevance<\/li>\n<li>Expected CTR<\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/landing-page-quality-score-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Landing Page Experience<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Why is it important to audit Quality Score?<\/strong><\/p>\n<p>Driving focus on Quality Score on a regular basis ensures the following:<\/p>\n<ul>\n<li>Improved keyword targeting<\/li>\n<li>Driving relevant traffic<\/li>\n<li>Reducing the overall cost<\/li>\n<li>Improved Ad Ranking<\/li>\n<li>High Click Through Rates<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>What is Quality Score Report?<\/strong><\/p>\n<p>The report segregates account\u2019s performance basis Quality Score components (Expected CTR, Landing Page Experience and Ad Relevance). For each component the following data is shared:<\/p>\n<ul>\n<li>Data of keywords being ranked as above average, average and below average<\/li>\n<li>Key metrics summary (clicks, spend, conversion, CPC, avg. pos., impressions) for the ranked keywords<\/li>\n<li>Impression share and the impression share lost due to rank for the ranked keywords.<\/li>\n<\/ul>\n<p>It also provides Keyword wise performance summary displaying the keywords, the campaign and ad group it belongs to, key metrics, quality score, ranking for each quality score component. You also get performance data basis Quality Score displaying the key metrics and keywords against each score.<\/p>\n<p>There are visual charts that plot the following:<\/p>\n<ul>\n<li>Impressions vs. Quality Score<\/li>\n<li>Impression chart for all the key components of Quality Score<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>What should you look at?<\/strong><\/p>\n<p>The below average keywords data that are affecting your account\u2019s performance.\u00a0 You can further drill down and figure out these keywords and drive your focus towards improving their performance<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Reviewing the Report <\/strong><\/p>\n<p>Here are some of the graphical representation in the report:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1) Impressions vs. Quality Score<\/strong><\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/impressions-vs-quality-score-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"377\" class=\"aligncenter size-full wp-image-12900\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/impressions-vs-quality-score-1.png\" alt=\"Impression Vs Quality Score\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/impressions-vs-quality-score-1.png 746w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/impressions-vs-quality-score-1-300x152.png 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>2) Impression Chart for Quality Score components<\/strong><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3591\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/impressions-chart-for-ad-relevance.png\" alt=\"impressions chart for ad relevance\" width=\"401\" height=\"249\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3592\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/impressions-chart-for-CTR.png\" alt=\"impressions chart for ctr\" width=\"417\" height=\"253\" \/>\n<p>&nbsp;<\/p>\n<p>Here is how the data is consolidated in the report<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Performance Summary for Quality Score components<\/strong><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"385\" class=\"alignnone size-full wp-image-3593\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/peroformance-summary-qs-components.png\" alt=\"peroformance summary qs components.png\" \/>\n<p>&nbsp;<\/p>\n<p><strong>2. Account Summary Keyword Performance Summary<\/strong><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"318\" class=\"alignnone size-full wp-image-3597\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/keyword-summary-qs.png\" alt=\"keyword summary qs\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Quality Score Performance Summary<\/strong><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"225\" class=\"alignnone size-full wp-image-3595\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/11\/qs-metrics.png\" alt=\"qs metrics\" \/>\n<p>&nbsp;<\/p>\n<p><strong>What is the next step?<\/strong><\/p>\n<p>The quick fix to <a href=\"https:\/\/www.karooya.com\/blog\/action-plan-to-improve-quality-scores\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve quality score<\/a> is to find out relevant keywords, concentrate on keywords with good QS and drive more value of it, drilling down the keywords that have a low Quality Score and determining if they are relevant for your campaign.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/wasted-spend-report-helps-save-adwords-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Wasted Spend Report Helps Save Your AdWords Budget?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Audit Report<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ppc-account-audit-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Common PPC Audit Tasks That You Must Know<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An audit of your PPC account ensures that all the loopholes are covered up and required actionable steps are taken to improve the overall performance.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,17],"tags":[],"class_list":["post-3587","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-audit"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=3587"}],"version-history":[{"count":12,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3587\/revisions"}],"predecessor-version":[{"id":12902,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3587\/revisions\/12902"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=3587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=3587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}