{"id":3647,"date":"2016-11-21T14:58:50","date_gmt":"2016-11-21T09:28:50","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3647"},"modified":"2017-07-06T22:16:12","modified_gmt":"2017-07-06T16:46:12","slug":"weekly-ppc-news-promotion-extensions-price-extension","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-promotion-extensions-price-extension\/","title":{"rendered":"Weekly PPC News – New Promotion Extensions, Swipeable Price Extension and more"},"content":{"rendered":"

Last week Google made some changes to its existing price extension and tested some new ones i.e., promotion extension, know about what PPC experts have to say about the recently launched Bing Ads features, new ways to reach out to audience this holiday season and more.<\/p>\n

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Here is a recap of the last week’s top news:<\/p>\n

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1.\u00a0Google testing new Promotion Extension in text ads<\/a><\/p>\n

Here is a look at a new extension Google has been testing where advertisers can highlight their promotional offers. In testing mode right now, promotion extensions were even observed on mobile ads as shared by Ginny Marvin<\/a>.<\/p>\n\"promotion\n

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2.\u00a03 Crazy-Effective Ideas to Unlock the Full Power of RLSA<\/a><\/p>\n

Larry Kim<\/a> shares three effective RLSA strategies that could help businesses compete aggressively despite having a lower budget. Know about this and about RLSA in this post.<\/p>\n

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3.\u00a0(New) Ways to Reach Prospects in Your PPC Account<\/a><\/p>\n

PPC is all about reaching out to new and existing audiences. It is a domain that advertisers must explore and spend time on. Heather Post<\/a>, discusses some new tactics to connect with your audience.<\/p>\n

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4.\u00a0New AdWords Affiliate Location Extensions Drive Clicks & Sales for Retailers<\/a><\/p>\n

Google recently announced the location extension for affiliates that features details of fellow retailers that stock their product in their ads. Mark Irvine<\/a> takes you through what the new extension is and how it works.<\/p>\n\"affiliate\n

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5.\u00a09 Things You Need to Know About Bing Native Ads<\/a><\/p>\n

Bing Ads has been testing the much talked about ‘Native Ads’. Danny Goodwin<\/a> takes you through what it is, where will it appear, how to create a native ad, how much does it cost and other important aspects about it.<\/p>\n

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6.\u00a0Where Bing Ads Are Beating Google<\/a><\/p>\n

Melissa Mackey<\/a> discusses where Google is vulnerable, how Bing’s new campaign setup flow emphasizes on campaign goals, how Bing Ads is performing well for some clients, and more in this post.<\/p>\n

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7.\u00a0Analyzing New Bing Ads Features<\/a><\/p>\n

In the new PPCchat session spearheaded by Brooke Townsend<\/a>, PPC experts discuss about the new Bing Ads features, ETAs, remarketing, how Bing is competing with Google and more.<\/p>\n

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8.\u00a0Serve up the perfect message this holiday season<\/a><\/p>\n

With the holiday season knowing on the doors, Google announced three of their display ad innovations to help advertisers craft the perfect message for their audience. Get the details in this post.<\/p>\n\"display\n

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9.\u00a06 Ways to Spread E-commerce Cheer this Holiday<\/a><\/p>\n

So if you haven’t yet planned your strategies for you E-commerce business, then here are some quick tips to ensure that your E-commerce setup proliferates.<\/p>\n

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10.\u00a0Bring your text ads to life with swipeable price extensions<\/a><\/p>\n

Google announced a change in price extensions, where it wil be displayed as swipeable cards making it simpler for users to draw comparisons while making a purchase decision. Details in this post.<\/p>\n

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