{"id":3709,"date":"2016-11-28T15:38:37","date_gmt":"2016-11-28T10:08:37","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3709"},"modified":"2017-06-29T09:51:32","modified_gmt":"2017-06-29T04:21:32","slug":"weekly-ppc-news-google-home-service-ads-new-distance-location-reports","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-home-service-ads-new-distance-location-reports\/","title":{"rendered":"Weekly PPC News – Google Home Service Ads, New Distance and Location Reports and more"},"content":{"rendered":"

Holiday season has brought about the discussion of what features to use to stay ahead of competition and reach out to shoppers. Here is the recap of articles that discuss\u00a0about strategies to adopt during the peak season and more around the PPC space.<\/p>\n

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Top PPC Posts of last week:<\/p>\n

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1.\u00a0\u2018Tis the season, so make sure you have the AdWords app<\/a><\/p>\n

Stay on top of your AdWords campaign by making full use of the AdWords app. Here are some interesting tips for this holiday season straight from the horse’s mouth.<\/p>\n

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2.\u00a0Ad customizers just got a whole lot more powerful<\/a><\/p>\n

Frederick Vallaeys<\/a> explores the ways in which Ad Customizers affect your campaigns, how you can use this feature and the many benefits that aren’t acknowledged by PPCers around the globe.<\/p>\n\"ad\n

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3.\u00a0New reports arrive to help you increase store visits<\/a><\/p>\n

76% of \u00a0people searching on their smartphones visit the business store directly. Knowing so, Google will soon be launching distance and location reports to determine where your store visits are directed from.<\/p>\n

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4.\u00a0Google AdWords Expanded Text Ads: Best Practices For The New Format<\/a><\/p>\n

Andy Beohar<\/a> discusses about Expanded Text Ads and the 7 best practices to adopt in order to take full advantage of the benefits offered. Details in this post.<\/p>\n

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5.\u00a0Google Home Services Ads roll out on mobile<\/a><\/p>\n

Ginny Marvin<\/a> shares details about Google’s Home Services Ads, inclusion of Google Guarantee in each of these ads and updates about it starting showing on mobile. Know more about this new feature in this post.<\/p>\n\"google\n

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6.\u00a05 Questions AdWords Advertisers Should Ask Themselves Every Quarter<\/a><\/p>\n

Allen Finn<\/a> suggests conducting a quarterly audit and asking yourself these 5 important questions to ascertain where you are lagging and where progressing.<\/p>\n

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7.\u00a0How to Set Up a Seasonal AdWords Campaign – Shark Bite [Video]<\/a><\/p>\n

Here is a quick video by WhiteShark Media on the key things to do before the holiday season commences and when the season is progressing.<\/p>\n

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8.\u00a0AdWords Account Audit Checklist \u2013 Part 1<\/a><\/p>\n

Conducting PPC audit helps find those loopholes that were missed out while setting up the account. Here is Part 1 of the Audit Checklist that you must consider when thinking about auditing your PPC account.<\/p>\n

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9.\u00a0Bing Ads Launches New Black Friday Flyers Carousel<\/a><\/p>\n

For this Black Friday Bing Ads had updated the way it displayed the deals from the brand advertisers. This is something to keep in mind for the next year’s Black Friday Campaigns.<\/p>\n\"bing\n

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10.\u00a0One Last Thing You HAVE to Do for Your AdWords Account before Carving the Turkey<\/a><\/p>\n

Andy Taylor<\/a> suggests using RLSA during Cyber Weekend and holiday season, before incorporating any other recommended features. Know why and how?<\/p>\n

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