{"id":3738,"date":"2016-12-05T11:26:48","date_gmt":"2016-12-05T05:56:48","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3738"},"modified":"2017-07-06T22:16:04","modified_gmt":"2017-07-06T16:46:04","slug":"weekly-ppc-news-bing-ads-editor-remarketing","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-editor-remarketing\/","title":{"rendered":"Weekly PPC News – Remarketing in Bing Ads Editor, AdWords Script To Find Missing Ads & more"},"content":{"rendered":"

Why you should use previous year’s cross device data for the upcoming holiday season, what are the recent updates in Bing Ads editor, how customer match has been improved for advertiser’s ease and more such questions answered in this Week’s PPC News recap.<\/p>\n

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Here are the last week’s top new:<\/p>\n

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1.\u00a0Most Brands Should Use 2015 Cross-Device Data in Analyzing Early Holiday AdWords Performance<\/a><\/p>\n

Using Cross-Device Conversion metric can help better ascertain the value of paid clicks. Andy Taylor<\/a> emphasizes on using the cross-device findings from last year to this year’s holiday season planning. Know more.<\/p>\n\"cross\n

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2.\u00a0Connect with your most valuable customers over the holidays with Customer Match<\/a><\/p>\n

Now you can add or remove e-mail addresses or replace a customer list without creating a new one, with the recent updation announced in Customer Match.<\/p>\n

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3.\u00a05 reasons advertisers should NOT ignore Bing Ads<\/a><\/p>\n

Here are some of the tools and features that make Bing Ads a platform worth exploring and adopting. Michelle Cruz describes some of the recent developments by Bing Ads which make it a cost effective platform.<\/p>\n

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4.\u00a0Remarketing comes to Bing Ads Editor and additional support for Bing Shopping Campaigns<\/a><\/p>\n

The updated Bing Ads Editor helps you easily manage your Remarketing audience and product filters in Shopping Campaigns. Get started with it now.<\/p>\n\"audience\n

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5.\u00a0Here\u2019s an AdWords script to fill empty ad groups<\/a><\/p>\n

Daniel Gilbert<\/a> shares a useful AdWords Script that will make sure you don’t have any missing ads in your ad groups. Get the script in this post.<\/p>\n

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6.\u00a05 Simple Steps to Increase Your Adwords Campaign Success<\/a><\/p>\n

Other than the basic things to run your AdWords campaign, such as keyword research, audience targeting, etc., here are the 5 things to do to ensure you gain more CTRs and a better ROI.<\/p>\n

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7.\u00a0How To Master Bing Ads Reporting<\/a><\/p>\n

Shannon Glass<\/a> shares some of the key insights given during the Bing Ads Webcast on ‘Reporting in Bing Ads’. Learn why it is an important part of PPC and how to go about using it.<\/p>\n\"Bing\n

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8.\u00a0Building a Successful Paid Twitter Campaign From the Ground Up<\/a><\/p>\n

Twitter is a great platform for content promotion. The author, outlines the steps to set up a new paid campaign in twitter and the specifying the details with precision.<\/p>\n

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9.\u00a0Dynamic Product Pricing Using Ad Customizer<\/a><\/p>\n

Ahmed Ali<\/a> discusses about Ad Customizers and and in specific the steps to incorporate price parameter with text ads and updating it automatically. More details in this post.<\/p>\n

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