{"id":3794,"date":"2016-12-14T21:45:14","date_gmt":"2016-12-14T16:15:14","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3794"},"modified":"2017-06-29T10:27:13","modified_gmt":"2017-06-29T04:57:13","slug":"adwords-announcement-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/adwords-announcement-2016\/","title":{"rendered":"The Top AdWords Announcements That Made News This Year"},"content":{"rendered":"

AdWords introduced new features and improved existing ones this year. We look at some of the important announcements made in this roundup session.<\/p>\n

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Transformation of AdWords Conversion Metric<\/strong><\/h4>\n

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The conversion metric saw a massive change when it was announced that the ‘Converted Clicks’ will be removed<\/a> and conversions will become the default metric to measure the actions completed by a user on advertiser’s business.<\/p>\n

Simultaneously it was declared that cross-device conversion<\/a>\u00a0would be included in the ‘Conversion’ column. So user’s no longer had to manually opt to show cross device conversions in the conversion column\u00a0and could thus get access to preview the overall performance.<\/p>\n

To further help advertisers get more insight on device usage, Google announced 3 Attribution Reports<\/a> that helped view the cross-device activity, examined top conversion paths and click assisted conversions for each device. These were namely, Device Report, Device Path Report and Assisted Device Report.<\/p>\n\"cross\n

If you wish to know about what all the conversion metric covers, read our post here<\/a>.<\/p>\n

Watch this informational video to know more:<\/p>\n