{"id":3834,"date":"2016-12-19T15:37:31","date_gmt":"2016-12-19T10:07:31","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3834"},"modified":"2017-07-06T22:15:55","modified_gmt":"2017-07-06T16:45:55","slug":"weekly-ppc-news-bing-ads-new-mobile-app-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-new-mobile-app-more\/","title":{"rendered":"Weekly PPC News – AdWords Scripts For TrueView Ads, Bing Ads New Mobile App & more"},"content":{"rendered":"

Get insights on Facebook remarketing, twitter ads, attribution reports along with some major updates introduced by AdWords and Bing Ads and predictions for the year 2017. Here are the last week’s recap of ppc news:<\/p>\n

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1.\u00a0Bing Ads is building a bot to help you manage campaigns better<\/a><\/p>\n

Bing is working towards creating a bot that will provide recommendations on what advertisers should do to improve their performance. Ginny Marvin<\/a> gives an update on this WIP task.<\/p>\n

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2.\u00a0Video campaign management gets easier with AdWords Scripts<\/a><\/p>\n

AdWords scripts announced to support YouTube TrueView in-stream, TrueView discovery\u00a0and and bumper ads to make campaign management easier. More details in this post.<\/p>\n

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3.\u00a0Edit your Expanded Text Ads on the go<\/a><\/p>\n

Now edit your Expanded Text Ads with the new mobile app released by Bing Ads last week. Make changes, updates to your ETAs while on the move.<\/p>\n\"bing\n

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4.\u00a0A Primer On Facebook Remarketing<\/a><\/p>\n

Learn about the core areas of remarketing in Facebook and how you can align them with your marketing strategy. Chadd Powell<\/a> discusses about this essential tool in this post.<\/p>\n

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5.\u00a0Making Advertising for Display and Video Campaigns Simpler<\/a><\/p>\n

From January 18, 2017, ad groups with no targeting option selected will automatically be enabled to show ads on Display Network. More details in this update by Google.<\/p>\n

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6.\u00a05 Really Good Reasons to Use Twitter Ads<\/a><\/p>\n

Thinking about using Twitter Ads. Here are the five key areas where this platform stands out in comparison to the other online platforms. Larry Kim<\/a> details it out in this post.<\/p>\n\"keyword\n

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7.\u00a02017 Search Predictions: Roundtable with Industry Leaders<\/a><\/p>\n

As the year is nearing its closure, here is what the experts across industry have to say about the trends that will shape up search in the coming year 2017.<\/p>\n

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8.\u00a0Digging Deeper with Attribution Reports in Google AdWords<\/a><\/p>\n

Nick Eppinger<\/a> walks you through some of the cool attribution reports available and how to go about using them. So, no more running away from Attribution and start measuring your account’s success.<\/p>\n

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9.\u00a0Google AdWords Expands Product Listing Ads on Right Sidebar<\/a><\/p>\n

Seems Google is updating the right sidebar with more product listing ads, as was noticed by Jennifer Slegg<\/a>. They have stated to reflect products in 3 rows instead of 2. Know more.<\/p>\n\"pla\n

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10.\u00a0The next Bing thing: Get your Bing campaigns in top shape for 2017<\/a><\/p>\n

You might now want to start analyzing your Bing Ads performance and identify improvement opportunities by using these important Bing Reports listed by Anna Shirley<\/a>.<\/p>\n

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