{"id":3863,"date":"2016-12-22T23:08:20","date_gmt":"2016-12-22T17:38:20","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3863"},"modified":"2017-07-06T22:21:20","modified_gmt":"2017-07-06T16:51:20","slug":"top-ppc-blog-post-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-blog-post-2016\/","title":{"rendered":"Top PPC Blog Post of 2016"},"content":{"rendered":"

Roundup of PPC posts published throughout the year that shared unique content, touched on topics of interest and shared some powerful insights for advertisers to make use of.<\/p>\n

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Here are the top posts published this year that is definitely a source of reference for future PPC activities.<\/p>\n

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1.\u00a0Keyword Quality Score Up Close<\/a><\/p>\n

Martin Rottergeding analyzed the three new fields in the Keyword Performance report introduced in the new AdWords API version v201601 and shares his interpretations.<\/p>\n

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2.\u00a0How Google\u2019s Search Chief Has Been Living The \u201cMobile First\u201d Life For Over A Year<\/a><\/p>\n

Amit Singhal<\/a>, Google\u2019s senior VP sharing his view with Danny Sullivan<\/a> on how his life has transformed to \u2018all-mobile\u2019. Here\u2019s one of the quotes from his chat:<\/p>\n

I realized\u2026 that on mobile devices, I wanted to act more.<\/p><\/blockquote>\n

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3.\u00a0How Google Removing Right-Side Ads from SERPs Affects Organic SEO<\/a><\/p>\n

The PPC world has been discussing about the impact of removing right side ads on PPC, but\u00a0Robert Ramirez<\/a>\u00a0discusses what impact it would have on SEO. Should SEO managers make some strategic changes or just go with the flow? Learn what he has to say, in this post.<\/p>\n\"Organic\n

4.\u00a0OUR CLIENT TRIED BING ADS & EARNED $461,159 IN REVENUE<\/a><\/p>\n

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Here are some facts that will make you want to get started with Bing Ads immediately. Author Audrey Bloemer shares\u00a0that<\/p>\n

On average, when compared to Google, Bing Ads CPCs are lower, CPAs are Lower, and CTRs are higher.<\/b><\/p><\/blockquote>\n

Read this post to know more why you\u00a0would benefit from Bing Ads.<\/p>\n

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5.\u00a0Bing Ads\u2019 Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Ginny Marvin<\/a>shares the keynote discussion\u00a0with Lynne Kjolso during the SMX Advanced. She talks about how Bing Ads is evolving for mobile, the recent LinkedIn acquisition, expanded text ads in Bing and more.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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6.\u00a0Facebook and AdWords: Better Together<\/a><\/p>\n

Paid search audience exposed to Facebook advertising drove 30% more Return on Ad Spend, a study has revealed. Knowing so, this post discusses the ways in which you can utilize both the platforms together to generate results.\u00a0Tara West<\/a> shares insight in this post.<\/p>\n

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7.\u00a0Should you bid on non-branded keywords that you already rank organically for?<\/a><\/p>\n

Wesley Parker<\/a> shares his viewpoint on the age old question of should you bid on non brand terms you already hold organic rank for. He shares case study to back his answer of bidding on organic terms to increase conversion rates. More about it in this post.<\/p>\n\"Non\n

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8.\u00a0Google\u2019s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more<\/a><\/p>\n

In a discussion, during SMX Advanced, Sundeep Jain from Google shared his insights on Expanded Text Ads, the transition to green ad label, what advertisers must work on ahead of holidays and more. Ginny Marvin<\/a> shares the details in this post.<\/p>\n

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9.\u00a0A Closer Look at Data Driven Attribution<\/a><\/p>\n

Advertisers have been excited with the newly launched data driven model and\u00a0Martin Roettgerding<\/a> discusses about the same in his recent post. Here\u2019s his evaluation of this new model.<\/p>\n\"data\n

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10.\u00a0How Voice Search Will Change Digital Marketing \u2014 For the Better<\/a><\/p>\n

Microsoft\u2019s Purna Virji<\/a> shares how voice-activated technology especially voice search will change the face of digital marketing. What is voice search, how is it growing, who all are using it and more questions answered in this post.<\/p>\n

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11.\u00a0The Effect of Google\u2019s SERP Changes, and What to Expect Next<\/a><\/p>\n

Jillian Zacchia<\/a> shares the inputs from a discussion between Acquisio\u2019s Bryan Minor<\/a>, Hanapin\u2019s Jacob Brown<\/a> and Intrapromote\u2019s Erik Dafforn<\/a> on how the \u2018removal of right side ads\u2019 have affected their accounts and what the future holds for this change.<\/p>\n

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12.\u00a0Google Increasingly Showing Four Text Ads Above the Organic Results on Phones<\/a><\/p>\n

Google\u2019s paid search inventory of phones has improved since it increased showing four ads in place of two, simultaneously witnessing an increase in brand text ad CPC. Andy Taylor<\/a> shares the findings around this trend setting change.<\/p>\n\"phone\n

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13.\u00a0Ad Testing: Conversions Per Impression<\/a><\/p>\n

What is your ad testing deciding metric to finalize on the winning ad? Melissa Mackey<\/a> discusses one of the way to analyze the ad and that is by using conversions per impression. More about it in this post.<\/p>\n

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14.\u00a0Expanded Text Ads Are There \u2013 The First Results Also<\/a><\/p>\n

Martin Rottgerding<\/a> dwells into how expanded text ads had been performing with data collected from beta testing. With the change having eventually taken place, the advertisers need to put in a lot of work to make expanded text ads work for them.<\/p>\n

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15.\u00a0Audience Targeting: Even Small Companies Can Benefit from Big Company Tactics<\/a><\/p>\n

Thought audience targeting is not meant for you? Brad Geddes<\/a> shares expert advice on why everyone should try it out and what are the audience targeting types available to explore. Details in this post.<\/p>\n

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16.\u00a0When It\u2019s Okay to Use Pure, Broad Match<\/a><\/p>\n

Broad match type is often feared\u00a0by advertisers for driving volume that hurts the account.\u00a0Joe Martinez<\/a> discusses when it is right to use broad match keywords for your account.<\/p>\n

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17.\u00a0Google Mobile Impression Share Declines as Expanded Text Ad Volume Spikes<\/a><\/p>\n

Nate Brown and Kelly McGee<\/a>\u00a0dig deeper into a speculation that there is some correlation between increase in ETAs and decrease in mobile impression share . Know more in this post.<\/p>\n\"mobile\n

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18.\u00a0How-To: Migrate Traffic From An Existing AdWords Account<\/a><\/p>\n

Find the migration process to a new account painful? Here are some useful tips and tricks to help you smoothly sail through the process of migrating traffic from an old account to a new one.<\/p>\n

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19.\u00a0Why it\u2019s time to re-evaluate your AdWords account structure<\/a><\/p>\n

With so many features being rolled out, it is a good opportunity to re-look at your account and its structure. Frederick Vallaeys<\/a> covers the major feature launched\u00a0and how they compel you to reconsider your account structure.<\/p>\n

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20.\u00a0Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords<\/a><\/p>\n

Maintaining top position of your brand terms is a must to stay ahead of the competition who are vying for your audience. Joseph Shoemaker discusses strategic step that could be taken by using correct bid headroom. More about what it is and how it affects your bidding, in this post.<\/p>\n

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21.\u00a0Decision trees for SEM segmentation<\/a><\/p>\n

How to segment through PPC account is a debatable topic and Aaron Levy<\/a> attends to it with a helpful flowchart. Get more insight on how he positions segmentation as your ally and not your enemy.<\/p>\n

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22.\u00a03 Crazy-Effective Ideas to Unlock the Full Power of RLSA<\/a><\/p>\n

Larry Kim<\/a> shares three effective RLSA strategies that could help businesses compete aggressively despite having a lower budget. Know about this and about RLSA in\u00a0this post.<\/p>\n

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