{"id":3888,"date":"2016-12-27T08:32:41","date_gmt":"2016-12-27T03:02:41","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3888"},"modified":"2017-07-06T22:27:40","modified_gmt":"2017-07-06T16:57:40","slug":"weekly-ppc-news-top-ppc-announcements-2016-adwords-script-exclude-locations-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-top-ppc-announcements-2016-adwords-script-exclude-locations-2016\/","title":{"rendered":"Weekly PPC News &#8211; Top PPC Announcements In 2016, AdWords Script to Exclude Locations &#038; more"},"content":{"rendered":"<p class=\"lead\">Recap of the last week&#8217;s PPC posts, that discussed about trending announcements made this year, mistakes to avoid making with ETA, reporting mistakes that affect your campaign performance, PPC automation mistakes to avoid and more discussed in this week&#8217;s roundup.<\/p>\n<p><!--more--><\/p>\n<p>Here are the assorted PPC posts.<\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0<a href=\"https:\/\/www.karooya.com\/blog\/ppc-roundups-year-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">PPC Roundups From The Year 2016<\/a><\/p>\n<p>Here are all the top roundups from the PPC space. From AdWords scripts to PPCChat session, from Bing Ads announcements to AdWords announcements, here is a recap of posts buzzing throughout the space.<\/p>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/10-best-biggest-new-ppc-features-year\/181257\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 10 Best &amp; Biggest New PPC Features of the Year<\/a><\/p>\n<p>Larry Kim shares the top 10 biggest announcements made in PPC this year. If you missed out on major updates introduced, then here is a recap of the same.<\/p>\n<p>&nbsp;<\/p>\n<p>3.\u00a0<a href=\"http:\/\/www.business2community.com\/strategy\/7-deadly-sins-expanded-text-ads-instead-01731350\" target=\"_blank\" rel=\"noopener noreferrer\">The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)<\/a><\/p>\n<p>Expanded Text Ads are here, but advertisers might still be struggling to adjust with this new extended format. Basis what advertisers are facing, here is <a href=\"https:\/\/twitter.com\/allenthomasfinn\" target=\"_blank\" rel=\"noopener noreferrer\">Allen Finn<\/a> sharing the 7 mistakes that they make and how to avoid making them.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"297\" class=\"size-full wp-image-3890 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/12\/ETA-copywriting.png\" alt=\"ETA copywriting\" \/>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/12\/19\/adwords-headline-formulas\" target=\"_blank\" rel=\"noopener noreferrer\">7 Ready-Made AdWords Headline Formulas to Make Your Life Easy<\/a><\/p>\n<p>A compelling ad headline is half battle won. Here&#8217;s Brad Smith&#8217;s best practices to make your headlines a success for your campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"https:\/\/optimizationup.com\/adwords-script-exclude-location-dynamically\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Script to Exclude Locations Automatically<\/a><\/p>\n<p>Ahmed Ali shares an AdWords Script to change the status of location to &#8216;Excluded&#8217; or &#8216;Targeted&#8217; to make your campaign more viable and effective.<\/p>\n<p>&nbsp;<\/p>\n<p>6.\u00a0<a href=\"http:\/\/searchengineland.com\/6-common-ppc-reporting-mistakes-can-make-look-terrible-265805\" target=\"_blank\" rel=\"noopener noreferrer\">6 common PPC reporting mistakes that can make you look terrible<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/siliconvallaeys\" target=\"_blank\" rel=\"noopener noreferrer\">Frederick Vallaeys<\/a> discusses the 5 common reporting mistakes that you should stop making and ways to fix them with immediate affect.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"781\" class=\"alignnone size-full wp-image-3892\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/12\/reportins-mistakes.png\" alt=\"reporting mistakes\" \/>\n<p>&nbsp;<\/p>\n<p>7.\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/futuristic-ppc-automation-creating-efficient-processes-and-better-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">Futuristic PPC Automation: Creating Efficient Processes and Better Results<\/a><\/p>\n<p>Not every automation idea might turn out successful. Johnathan Dane presents the six ideas to help PPCers generate better results and use less.<\/p>\n<p>&nbsp;<\/p>\n<p>8.\u00a0<a href=\"http:\/\/www.acquisio.com\/blog\/google-adwords\/ready-adwords-expanded-text-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Are you Ready for AdWords\u2019 Expanded Text Ads?<\/a><\/p>\n<p>With new year commencing, ETAs will become a mandatory part of your account. If you haven&#8217;t yet got on track with your campaigns, then here are tips and hints to do so.<\/p>\n<p>&nbsp;<\/p>\n<p>9.\u00a0<a href=\"http:\/\/www.ppchero.com\/3-tips-for-keeping-your-ppc-accounts-healthy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy<\/a><\/p>\n<p>Jeff Baum, discusses about maintaining the health of your PPC account by using the mentioned methods for monitoring the activities. Get going with the concepts discussed in this post.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ppc-roundups-year-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">PPC Roundups From The Year 2016<\/a><\/li>\n<li>The Top AdWords Announcements That Made News This Year<\/li>\n<li>Karooya\u2019s Top Posts From Year 2016<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Recap of the last week&#8217;s PPC posts, that discussed about trending announcements made this year, mistakes to avoid making with ETA, reporting mistakes that affect your campaign performance, PPC automation mistakes to avoid and more discussed in this week&#8217;s roundup.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-3888","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=3888"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3888\/revisions"}],"predecessor-version":[{"id":4506,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3888\/revisions\/4506"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=3888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=3888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=3888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}