{"id":3918,"date":"2017-01-18T19:23:53","date_gmt":"2017-01-18T13:53:53","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3918"},"modified":"2017-04-28T22:17:23","modified_gmt":"2017-04-28T16:47:23","slug":"adwords-message-extension-conversion-tracking-software","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/adwords-message-extension-conversion-tracking-software\/","title":{"rendered":"AdWords Message Extension Conversion Tracking Software"},"content":{"rendered":"<p class=\"lead\">Ever since Google officially accepted that more Google <a href=\"https:\/\/adwords.googleblog.com\/2015\/05\/building-for-next-moment.html\" target=\"_blank\" rel=\"noopener noreferrer\">searches were taking place on mobile<\/a> than on computers, there have been an array of <a href=\"https:\/\/adwords.googleblog.com\/2016\/05\/ads-and-analytics-innovations-for-a-mobile-first-world.html\" target=\"_blank\" rel=\"noopener noreferrer\">product updates<\/a> introduced to support mobile searches. \u00a0One of such announcement made was the launch of <a href=\"https:\/\/adwords.googleblog.com\/2016\/10\/click-to-message-ads-bring-new-and-easy.html\" target=\"_blank\" rel=\"noopener noreferrer\">Click to Message Extension<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3921\" title=\"Get new customers via text messages. Track conversions from Google AdWords, SEO and other Inbound Marketing efforts.\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/01\/msg1.jpg\" alt=\"Karooya's Message Extension Tracking Tool\" width=\"591\" height=\"394\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>With Message Extension customers can reach out to marketers through the medium of SMS and strike an initial conversation. This mode of communication is unique and breaks the ice with customers not comfortable with the concept of making a call. It is a spontaneous approach for such an audience segment and initial testing have shown that <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/10\/19\/adwords-message-extensions\" target=\"_blank\" rel=\"noopener noreferrer\">CTR with Message Extension have been at par with that of Call Extension<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Though the process is <a href=\"https:\/\/support.google.com\/adwords\/answer\/7172411?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">convenient <\/a>and comes with <a href=\"https:\/\/support.google.com\/adwords\/answer\/7182126\" target=\"_blank\" rel=\"noopener noreferrer\">best practices guide<\/a> to make the most out of this opportunity, there are a couple of concerns yet to attend to:<\/p>\n<ul>\n<li>You might not wish to give away your personal number<\/li>\n<li>You may need to carry separate device to get these text messages. If you want to use\u00a0multiple numbers, \u00a0you will need those many mobile phones.<\/li>\n<li>There is no way to track and measure the success of Message Extension<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>To help attend to these issues, we have a solution.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>Here is how our NEW <strong><a href=\"https:\/\/www.karooya.com\/track-messages\" target=\"_blank\" rel=\"noopener noreferrer\">Message Extension Tracking Tool<\/a><\/strong> helps:<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 1:\u00a0<\/strong>We give you a phone number in your country of choice (Currently, USA, UK and Canada are supported. Contact us, if your country is not supported currently. We will try our best to help you get started.).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2:\u00a0<\/strong>Use this number to create Message Extension in your Google AdWords account.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Users may see message extension with your ad. When a user clicks on this extension, it opens the SMS app on the user\u2019s mobile phone with pre-populated message (that you configured in step 2.)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 4:<\/strong> When user sends that message, we will receive that message. We will notify you by email and SMS. This message is counted as a conversion.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 5:<\/strong> With Karooya, you will be able to respond to your customers\u2019 messages. The customer receives the messages from the number we gave you in Step 1. It\u2019s as if the customer is texting a friend.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"lead-nopadding\">If conversions is what was holding you back to test and try <em>Message Extension<\/em>, then leave the worry to us.<\/p>\n<h2 class=\"lead-nopadding\">Get going with Message Extension and start to reap the following benefits:<\/h2>\n<ul>\n<li class=\"lead-nopadding\">Connect with audience even outside of business hours<\/li>\n<li>Schedule a call at a later hour or date as per customer\u2019s convenience<\/li>\n<li>Connect with that audience segment more interested in text messaging as a means of communication<\/li>\n<li>Quicker and more spontaneous than waiting to get connected with the team through a call<\/li>\n<\/ul>\n<p class=\"lead-nopadding\">You can try the Message Tracking Tool for free <a href=\"https:\/\/app.karooya.com\/messages\/signup?p=track-messages\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>\u00a0and start recording your message conversions.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-message-extension\/\" target=\"_blank\" rel=\"noopener noreferrer\">Weekly PPC News \u2013 AdWords Message Extension, Bing Ads BMM Keyword Opportunity and more<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/product-update-moving-converted-click-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">[Product Update] Moving from \u201cConverted Clicks\u201d to \u201cConversions\u201d<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/product-update-negative-keywords-tool-for-bing\/\" target=\"_blank\" rel=\"noopener noreferrer\">[Product Update] Negative Keywords Tool for Bing Ads<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ever since Google officially accepted that more Google searches were taking place on mobile than on computers, there have been an array of product updates introduced to support mobile searches. \u00a0One of such announcement made was the launch of Click to Message Extension.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,13,9],"tags":[],"class_list":["post-3918","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-adwords-message-extension","category-karooya-product-updates"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=3918"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3918\/revisions"}],"predecessor-version":[{"id":4503,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/3918\/revisions\/4503"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=3918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=3918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=3918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}