{"id":3951,"date":"2017-01-23T16:00:43","date_gmt":"2017-01-23T10:30:43","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3951"},"modified":"2017-07-06T22:27:23","modified_gmt":"2017-07-06T16:57:23","slug":"weekly-ppc-news-bing-ads-ad-extension-scheduling-adwords-message-extension-tracking-software","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-ad-extension-scheduling-adwords-message-extension-tracking-software\/","title":{"rendered":"Weekly PPC News – Bing Ads Ad Extension Scheduling, AdWords Message Extension Tracking Software and more"},"content":{"rendered":"

Here is the weekly recap of the top PPC posts from last week. Bing announced Ad Scheduling for ad extensions, graphs explaining why you should immediately switch to ETAs, auditing ad extensions, resolution for Google Shopping campaigns and new features to look forward in YouTube.<\/p>\n

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All this and more in this week’s recap<\/p>\n

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1.\u00a0AdWords Message Extension Conversion Tracking Software<\/a><\/p>\n

Karooya announced a NEW nifty software to simplify the task of reaching audience and tracking conversions generated from Message Extension. Try this software for free here<\/a>.<\/p>\n

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2.\u00a0The Text Big Thing – AdWords Message Extensions<\/a><\/p>\n

Here is Charlotte Silveston ascertaining Message Extension’s usage and effect on CTR, Conversion Rate and Click Volume.<\/p>\n

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3.\u00a0New Ad Extensions Scheduling from Bing Ads<\/a><\/p>\n

Bing Ads made it easier to schedule your Ad Extensions with the launch of Ad Extension Scheduling, to help reach out to your audience during the ideal time and reduce wasted clicks. Details here.<\/p>\n\"ad\n

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4.\u00a0Four resolutions for Shopping success in 2017<\/a><\/p>\n

Make Google Shopping even more successful this year by putting these impactful new features into practice. More details in this announcement by Google.<\/p>\n

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5.\u00a0These Blunders Can Kill Your Ecommerce Conversion Rates<\/a><\/p>\n

Does your eCommerce business get traction but no revenue? You need to check if you are making any of these mistake with your online business. Pratik Dholakiya<\/a> discusses here.<\/p>\n

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6.\u00a0Why You NEED to Switch to Expanded Text Ads In 5 Graphs<\/a><\/p>\n

Allen Finn<\/a> graphically explains why adopting ETA is crucial for marketers. Know how and where ETAs are outshining the Standard Ads.<\/p>\n

 <\/p>\n\"ETA\n

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7.\u00a0How artificial intelligence drives PPC automation<\/a><\/p>\n

Frederick Vallaeys<\/a> explores how AI can impact your PPC campaign and account management. Here is getting a clear picture of how AI actually helps automate processes.<\/p>\n

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8.\u00a0How to Audit Ad Extensions<\/a><\/p>\n

How doe you determine if out of thousands of active campaigns which don’t have any ad extensions and which extensions are being utilized. Brad Geddes<\/a> discusses this in his new post.<\/p>\n\"ad\n

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9.\u00a04 Strategies For Improving Your Click-To-Message Ad Extensions<\/a><\/p>\n

Alka DuMont<\/a> on what are Message Extensions, how to use them and how to succeed with them. Learn all about the new Message Extension here.<\/p>\n

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10.\u00a0Making YouTube Better in a Mobile, Cross-Screen World<\/a><\/p>\n

Google is working no new\u00a0cloud based measurement solution to provide better insights and reporting to YouTube marketers. They are also creating new ways for marketers to reach their highest valued audience using Customer Match. More details in this post.<\/p>\n

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Related Links:<\/strong><\/p>\n