{"id":3986,"date":"2017-01-31T19:34:13","date_gmt":"2017-01-31T14:04:13","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=3986"},"modified":"2017-07-06T22:15:34","modified_gmt":"2017-07-06T16:45:34","slug":"weekly-ppc-news-bing-ads-automated-imports","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-automated-imports\/","title":{"rendered":"Weekly PPC News – Bing Ads Automated Imports, New Gmail Campaign Guide & more"},"content":{"rendered":"

This week’s recap of the trending discussion, views, opinions around the PPC space. Here are the top and handpicked news from last week.<\/p>\n

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1.\u00a0Stay on top of campaigns across platforms with Automated Imports<\/a><\/p>\n

With the new Automated Imports, advertisers can now automatically sync their AdWords campaigns with Bing Ads. So, now you don’t have to spend time manually making the updates and manage campaigns across both platforms effectively.<\/p>\n\"automated\n

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2.\u00a0A new guide to driving sales with Gmail Ads<\/a><\/p>\n

Google’s new guide on Gmail campaigns that will help you optimize your Gmail ads and set up an effective strategy to make the most out of it.<\/p>\n

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3.\u00a09 digital marketing trends to stay on top of in 2017<\/a><\/p>\n

Purna Virji<\/a>, Rand Fishkin<\/a>\u00a0and other\u00a0PPC experts share their views and opinions on the marketing trends that will prevail in the year 2017. Natasha Wahid<\/a> collates their predictions for 2017 in this post.<\/p>\n

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4.\u00a0Attention search marketers: ALL keywords are branded keywords!<\/a><\/p>\n

Larry Kim<\/a> discusses discusses about branded vs non-branded keywords in organic and paid search marketing and how brand affinity information can be used to support PPC campaigns.<\/p>\n

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5.\u00a0Getting Creative with Remarketing<\/a><\/p>\n

You can bring out more juice from your remarketing audience, if advertisers configure their remarketing campaigns to reap its benefit. Know more in this post.<\/p>\n\"remarketing\n

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6.\u00a07 Reasons You Need to Automate Your Ads in 2017<\/a><\/p>\n

Hannah Lennet<\/a> discusses the 7 reasons why automating campaigns will and should be the focus point for advertisers this year.<\/p>\n

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7.\u00a0OMGmail \u2013 Push Your Gmail Campaigns Ahead of the Game<\/a><\/p>\n

Know the key tips and tricks to lift your Gmail campaigns in 2017. Juliette Denny discusses the essential component that makes Gmail ad work for your business.<\/p>\n

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8.\u00a06 Ways to Target Early-Stage Buyers in PPC<\/a><\/p>\n

Drive your focus toward targeting the early-stage buyers with help of these 6 tactics discussed in this post. Learn how to target them, identify search context, CTR focused ads and more.<\/p>\n

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9.\u00a0Merkle Q4 2016 Digital Marketing Report Released<\/a><\/p>\n

Merkle published their digital marketing findings and analysis for Q4, 2016. Download the entire report to get the intricate details or view this post for major highlights shared by Andy Taylor<\/a> and Mark Ballard<\/a>.<\/p>\n\"Google\n

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10.\u00a0Spotted: New Google ad label test with green outline on white background<\/a><\/p>\n

Ginny Marvin<\/a> shares Google testing a different variation of ad label in the search results. Observed first in UK, here’s what Google might transition into this year.<\/p>\n

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Related Links:<\/strong><\/p>\n