{"id":4000,"date":"2017-02-03T13:24:22","date_gmt":"2017-02-03T07:54:22","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4000"},"modified":"2017-07-06T22:15:26","modified_gmt":"2017-07-06T16:45:26","slug":"ppc-posts-jan-2017","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppc-posts-jan-2017\/","title":{"rendered":"Top PPC Blog Posts of Jan 2017"},"content":{"rendered":"

The first month of the year and PPC space was filled with announcements, digital marketing findings for Q4 2016, best practices guide and other views from the experts around.<\/p>\n

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Here are the top 10 posts from Jan 2017.<\/p>\n

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1.\u00a0Stay on top of campaigns across platforms with Automated Imports<\/a><\/p>\n

With the new Automated Imports, advertisers can now automatically sync their AdWords campaigns with Bing Ads. So, now you don\u2019t have to spend time manually making the updates and manage campaigns across both platforms effectively.<\/p>\n

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2.\u00a0A new guide to driving sales with Gmail Ads<\/a><\/p>\n

Google\u2019s new guide on Gmail campaigns that will help you optimize your Gmail ads and set up an effective strategy to make the most out of it.<\/p>\n

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3.\u00a0AdWords Message Extension Conversion Tracking Software<\/a><\/p>\n

Karooya announced a NEW nifty software to simplify the task of reaching audience and tracking conversions generated from Message Extension. Try this software for free here<\/a>.<\/p>\n

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4.\u00a0How to Audit Ad Extensions<\/a><\/p>\n

How doe you determine if out of thousands of active campaigns which don\u2019t have any ad extensions and which extensions are being utilized. Brad Geddes<\/a> discusses this in his new post.<\/p>\n

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5.\u00a0New: Share Google AdWords Negative Keywords Across Accounts<\/a><\/p>\n

Now you can easily share your negative keywords across multiple accounts if linked with your manager account. Barry Schwartz<\/a> elaborates this new update in this post.<\/p>\n

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6.\u00a0How to Reevaluate Your PPC Goals for 2017<\/a><\/p>\n

Have you set up your PPC goals for this year? Here is why you should think about reevaluating your goals and when you should think about changing them. Nadine Janker<\/a> elaborates in this post.<\/p>\n

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7.\u00a0Four resolutions for Shopping success in 2017<\/a><\/p>\n

Make Google Shopping even more successful this year by putting these impactful new features into practice. More details in this announcement by Google.<\/p>\n

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8.\u00a0A new guide to testing and experimentation in AdWords<\/a><\/p>\n

The beginning of year 2017 saw a new guide published by Google intended to help understand if any proposed changes in your account will help you achieve your performance goals<\/p>\n

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9.\u00a0Merkle Q4 2016 Digital Marketing Report Released<\/a><\/p>\n

Merkle published their digital marketing findings and analysis for Q4, 2016. Download the entire report to get the intricate details or view this post for major highlights shared by Andy Taylor<\/a> and Mark Ballard<\/a>.<\/p>\n

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10.\u00a0Visible Quality Score versus Auction Quality Score<\/a><\/p>\n

Quality Score visible in the account is not the one used in auction. Know the difference between the auction and visible QS as Brad Geddes<\/a> gives suggestions to improve your visible quality score.<\/p>\n

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Related Links:<\/strong><\/p>\n