{"id":4040,"date":"2017-02-13T15:57:23","date_gmt":"2017-02-13T10:27:23","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4040"},"modified":"2017-07-06T22:27:05","modified_gmt":"2017-07-06T16:57:05","slug":"weekly-ppc-news-new-reporting-feature-bing-ads-link-checker-script","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-new-reporting-feature-bing-ads-link-checker-script\/","title":{"rendered":"Weekly PPC News – New Reporting Feature in Bing Ads, Link Checker Script & more"},"content":{"rendered":"

Recap of last week’s PPC news. Explore about responsive ads, Bing Ads new remarketing feature\u00a0\u00a0and account summary reporting, script to identify broken links in Facebook and more.<\/p>\n

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All the above and more is this week’s PPC news:<\/p>\n

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1.\u00a0New reporting features available in Bing Ads Accounts Summary<\/a><\/p>\n

Bing Ads account summary page has been updated to answer questions about quality score, device performance and more for all your active accounts. Details in this post<\/p>\n

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2.\u00a0GDN Kills Off Text Ad Creation \u2013 Say Hello To Responsive Ads<\/a><\/p>\n

Julie F Bacchini<\/a> reviews Responsive Ads, does a thorough scrutiny of its usability and share her views about it in her latest post.<\/p>\n

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3.\u00a0Google Adwords IF Functions For Ads<\/a><\/p>\n

Here is more about the new AdWords IF function for customizing your ads, how to implement them and key things to remember while getting started with it. Dan Roberts<\/a> discusses in this post.<\/p>\n

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4.\u00a0Here\u2019s how Google\u2019s own ads impact bids & pricing in AdWords auctions<\/a><\/p>\n

Interesting to know how Google competes for ads about itself and its sister companies. Ginny Marvin<\/a> explores how the auction takes place and how it impacts the advertiser’s CPC.<\/p>\n

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5.\u00a0Get The Most Value From Facebook Interest Targeting<\/a><\/p>\n

Learn about Facebook interest targeting and how to use it to make your ads more effective, how Facebook determines user’s interests and brainstorming on the right targeting options.<\/p>\n

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6.\u00a0Facebook & Bing Ads Link Checker Script<\/a><\/p>\n

Ahmed Ali<\/a> shares a script to discover broken links in Facebook and Bing Ads akin to how Google monitors broken URLs and get notified about it.<\/p>\n

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7.\u00a0Power up remarketing with exclusions, new from Bing Ads<\/a><\/p>\n

Bing Ads released a new feature in remarketing – exclusions. With exclusions marketers can help drive your focus towards valuable customers and excluding the ones who don’t fit in your marketing objectives. Learn more.<\/p>\n\"bing\n

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8.\u00a0Sponsored Messages Are The New Push Notification<\/a><\/p>\n

So what is wrong with Sponsored Messaging, where marketers pay for a direct message to the user. What should you do about it and how to be less pushy, views discussed in this post.<\/p>\n

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Related Links:<\/strong><\/p>\n