So, what is jacking up your AdWords bids and how do they end up amounting to a higher value than anticipated. Nick Eppinger<\/a> discusses the reasons in this post.<\/p>\n <\/p>\n 2.\u00a0New Script: ETA Migration Checker<\/a><\/p>\n Martin Roettgerding<\/a> shares a useful AdWords\u00a0tool to keep a track of ETA migration process. Now, with standard ads removed, you might want to make use of the insights about your ETA performance.<\/p>\n <\/p>\n 3.\u00a0Amazon Focusing on Mobile with Google Product Listing Ads<\/a><\/p>\n Merkle’s Andy Taylor<\/a> explores why Amazon is shifting its focus on mobile PLAs and adopt a different strategy than the one used for text ads.<\/p>\n <\/p>\n 4.\u00a0How to target high-income consumers with AdWords<\/a><\/p>\n Wesley Parker divulges into the unexplored domain of targeting where marketers can target people based on their household income. Learn about how to target individuals with high net-worth.<\/p>\n <\/p>\n 5.\u00a0Why SMBs Are Spending More on Digital Marketing<\/a><\/p>\n A survey disclosed that 75% of SMBs plan to spend more on advertising and 15% of those will cut out their spend to invest in the digital space. Here’s why this change has happened and how it will effect them.<\/p>\n <\/p>\n 6.\u00a0How to use psychological principles to improve ad copy<\/a><\/p>\n Working on improving your ad copy? Jason Puckett<\/a> in this post take you through how marketers can translate emotion in their ad messaging and evoke emotions to increase the click-through-rates.<\/p>\n <\/p>\n 7.\u00a03 PPC Features That Aren\u2019t Ready For Prime Time \u2013 2017 Edition<\/a><\/p>\n Melissa Mackey<\/a> shares the 3 PPC features that are not prepared for prime time in the year 2017 and why. Are you trying any of these features, you can be alerted about this.<\/p>\n <\/p>\n 8.\u00a0Three Tricks to Make Google Merchant Promotions Work for You<\/a><\/p>\n Here are the tricks to set up Google Merchant Promotions easily and also get approved without any errors. Taylor Chatterton<\/a> discusses in this post.<\/p>\n <\/p>\n 9.\u00a0Top 3 SEM Problems That\u00a0Your Ad\u00a0Groups Can Solve<\/a><\/p>\n Identifying these 3 problems in your AdWords account can be fixed\u00a0by reorganizing your account’s ad groups and can help optimize your PPC performance.<\/p>\n <\/p>\n 10.\u00a07 Monthly\u00a0Facebook Advertising Checks to Monitor Account Health<\/a><\/p>\n The 7 things to review with your Facebook account on a monthly basis for a hygiene check. Molly McCarty<\/a> discusses in this post.<\/p>\n <\/p>\n Related Links:<\/strong><\/p>\n This Week’s PPC news covers the key things to check with your Facebook account, Amazon’s shifting its focus to Google Shopping, targeting high net-worth individuals in AdWords, psychological principles to improve ad messaging and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-4069","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=4069"}],"version-history":[{"count":4,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4069\/revisions"}],"predecessor-version":[{"id":4493,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4069\/revisions\/4493"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=4069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=4069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=4069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"bid](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/02\/bid-strategies-adwords.png\")
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