Last week Google announced the long awaited developments in ‘micro-moments’. Some in the market and some yet to be rolled out, read their exciting features and what it holds for you. Bing followed with their announcement of ‘Shopping Campaigns’, set to give competition to Google.<\/p>\n
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All this and more in the new edition of PPC News:<\/p>\n
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1.\u00a0Bing Shopping Campaigns is now available to all U.S. customers<\/a><\/p>\n Following up to the beta version<\/a>\u00a0launched in April, Bing announced Shopping Campaigns\u00a0in US last week. Giving competition to Google PLAs, Bing has new features due to release in the coming months. So, gear yourself up for the PLAs, put it to test and decide who takes the cake.<\/p>\n <\/p>\n 2.\u00a0Google Unveils \u201cPurchases On Google\u201d<\/a><\/p>\n Google announced ‘Purchase On Google’ to improve mobile conversions, hence living up-to the ‘I-want-to-buy’ moment.\u00a0Advertisers who want to tap the mobile audience now have a ‘call-to-action’ button added. For shoppers it adds gratification with immediate action provided. Still in the experimentation stage, it offers\u00a0a sea-of-opportunities for online marketers.<\/p>\n <\/p>\n 3.\u00a0Unhappy With Google’s Mobilegeddon, Advertisers Spend More On Facebook<\/a><\/p>\n The author discuss one of the observations made in Adobe Digital Index’s Q2 report on Digital Advertising. He shares how the\u00a0preference of mobile optimized sites by Google (named Mobilegedoon) has resulted in 10% traffic drop for unprepared sites. You can view the highlights of the report here<\/a>.<\/p>\n <\/p>\n 4.\u00a0Winning the shopping micro-moments<\/a><\/p>\n We know how Google had been rigorously testing lately. In their latest post they introduced new features under each\u00a0micro-moments. Though some are yet to be rolled out, the others that have, can be made full use of. Read this post to know what all features you can build your strategy on.<\/p>\n <\/p>\n 5.\u00a0Call-Only Ads Are Ruining Mobile Results<\/a><\/p>\n Melissa Mackey<\/a> debates on how the replacement of call-only-extensions with call-only-ads is affecting business. Sharing her own experience of client loosing out on impressions, she details out her observations. Read this post to share your opinion of call-only-ads.<\/p>\n <\/p>\n 6.\u00a0My Top 5 PPC Mistakes<\/a><\/p>\n Here’s a peek into the mistakes that PPC expert Diane Anselmo<\/a> once made. Form her 12 years experience she brings on board the mistakes commonly made. So, if you just started off, this post will help you stay up-to-par in PPC domain.<\/p>\n <\/p>\n 7.\u00a0AdWords Scripts Discovery – Pause and Enable Ads Based on Dates<\/a><\/p>\n Finding it difficult to keep track of when\u00a0your ‘Ad Scheduling’ ad is ending? Jennifer Johnstone<\/a> shares a useful AdWords script that can reduce all your manual work. Update your account with the script and thank the team for saving your time and energy.<\/p>\n <\/p>\n 8.\u00a0Get Over Your AdWords Performance Plateau with These Strategies<\/a><\/p>\n You have been there and done all, but for a seasoned AdWords marketers such as you, you yearn for more. The author shares tactics and other advanced AdWords functionalities that you could use to better yourself. Read this post to learn more.<\/p>\n <\/p>\n 9.\u00a0Always Factor in Customer Lifetime Value to Your Target CPA<\/a><\/p>\n Gary Garth<\/a> suggests marketers to have a different perspective than just attributing revenue and conversions to ROI. Before creating and pausing campaigns it is better to understand what your profit-driven approach is. Make CLV (customer lifetime value) a part of your approach for long-term results. Read more to understand how to calculate CLV.<\/p>\n <\/p>\n 10.\u00a0B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever<\/a><\/p>\n Here’s another post that discusses the importance of CLV for B2B companies. Written by Pauline Jakober<\/a>, this post evaluates how B2Bs generally track PPC and how CLV can help achieve profits. Read to know more.<\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n Last week Google announced the long awaited developments in ‘micro-moments’. Some in the market and some yet to be rolled out, read their exciting features and what it holds for you. Bing followed with their announcement of ‘Shopping Campaigns’, set to give competition to Google.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":5108,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions\/5108"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n