{"id":4098,"date":"2017-02-27T17:20:57","date_gmt":"2017-02-27T11:50:57","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4098"},"modified":"2017-06-29T09:45:15","modified_gmt":"2017-06-29T04:15:15","slug":"weekly-ppc-news-bing-remarketing-exclusions","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-remarketing-exclusions\/","title":{"rendered":"Weekly PPC News &#8211; Bing Ads Remarketing Exclusions, Improve Mobile Experience and more"},"content":{"rendered":"<p class=\"lead\">Here is a this week&#8217;s edition of Weekly PPC News which covers the new Remarketing exclusion feature from Bing Ads, tips to level up retargeting, how ETA performed, using audience data for your search ads and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0<a href=\"https:\/\/advertise.bingads.microsoft.com\/en-gb\/blog\/post\/february-2017\/power-up-remarketing-with-exclusions,-new-from-bing-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Power up remarketing with exclusions, new from Bing Ads<\/a><\/p>\n<p>Bing Ads released an additional feature in remarketing &#8211; exclusions. Learn about what they are, why are they important and how to use it in your account.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4099 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/02\/remarketing-exclusion.png\" alt=\"remarketing exclusion\" width=\"643\" height=\"205\" \/>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"http:\/\/adalysis.com\/blog\/find-fix-common-negative-keyword-problems-ppc-accounts\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Find &amp; Fix Common Negative Keyword Problems in PPC Accounts<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/bgtheory\" target=\"_blank\" rel=\"noopener noreferrer\">Brad Geddes<\/a> discusses about the common issues advertisers face with negative keywords. How can you make optimal use of the negative keywords, more clarity in this post.<\/p>\n<p>&nbsp;<\/p>\n<p>3.\u00a0<a href=\"http:\/\/www.granularmarketing.com\/stop-bidding-down-on-mobile-improve-the-mobile-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stop Bidding Down on Mobile. Improve the Mobile Experience<\/a><\/p>\n<p>Mobile has been the buzz of the town ever since the PPC space looks at it as an advancement to PPC advertising. <a href=\"https:\/\/twitter.com\/MilwaukeePPC\" target=\"_blank\" rel=\"noopener noreferrer\">Joe Martinez<\/a> on how mobile traffic is growing and what 2017 holds for us.<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<a href=\"http:\/\/www.ppchero.com\/how-to-take-retargeting-to-the-next-level\/\" target=\"_blank\" rel=\"noopener noreferrer\">HOW TO TAKE YOUR RETARGETING TO THE NEXT LEVEL<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/jakebaadsgaard\" target=\"_blank\" rel=\"noopener noreferrer\">Jacob Baadsgard<\/a> pulls out a list of strategies to adopt to take your remarketing activities to the next level. Learn about the changes you need to make and the guide for your first remarketing campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"http:\/\/www.accuracast.com\/articles\/advertising\/adwords-expanded-ads-result\/\" target=\"_blank\" rel=\"noopener noreferrer\">GOOGLE\u2019S EXPANDED ADS FORMAT DELIVERS UNEXPECTED RESULTS<\/a><\/p>\n<p>Here&#8217;s how expanded text ads fared and whether it is the revolution everyone has been talking about. <a href=\"https:\/\/twitter.com\/LukeRees4\" target=\"_blank\" rel=\"noopener noreferrer\">Luke Rees<\/a> shares his outlook in this post.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4102 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/02\/eta.jpg\" alt=\"eta\" width=\"570\" height=\"295\" \/>\n<p>&nbsp;<\/p>\n<p>6.\u00a0<a href=\"http:\/\/metrictheory.com\/optimize-your-adwords-search-targeting-using-audience-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize Your AdWords Search Targeting Using Audience Data<\/a><\/p>\n<p>About the new features introduced by AdWords to help advertisers refine their audience targeting for search ads. Understand about \u00a0what audience targeting to adopt to optimize for results.<\/p>\n<p>&nbsp;<\/p>\n<p>7.\u00a0<a href=\"https:\/\/www.karooya.com\/blog\/competitor-auditing-important-ppc-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">Competitor PPC Audit \u2013 Why is it Important For Your PPC Account?<\/a><\/p>\n<p>Why and how you should go about auditing your ppc competition. Stay ahead of competition by keeping a watch on their ppc activities. Strategies shared in this post.<\/p>\n<p>&nbsp;<\/p>\n<p>8.\u00a0<a href=\"http:\/\/marketingland.com\/write-ppc-text-ads-2017s-sophisticated-environment-206982\" target=\"_blank\" rel=\"noopener noreferrer\">How to write PPC text ads in 2017\u2019s sophisticated environment<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/Matt_Umbro\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Umbro<\/a> discusses the key components that can create more context to your ppc ads and help you make a big impact on your conversions. More in this post.<\/p>\n<p>&nbsp;<\/p>\n<p>9.\u00a0<a href=\"http:\/\/www.business2community.com\/marketing\/5-luxury-marketing-strategies-increase-conversions-right-price-01779481\" target=\"_blank\" rel=\"noopener noreferrer\">5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)<\/a><\/p>\n<p>Grow your PPC activities and leverage your luxury brand by rooting for these 5 tactics. <a href=\"https:\/\/twitter.com\/allenthomasfinn\" target=\"_blank\" rel=\"noopener noreferrer\">Allen Finn<\/a> explores them in this post.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4101 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/02\/income-based-grographical-targeting.png\" alt=\"income based grographical targeting\" width=\"758\" height=\"325\" \/>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/key-things-keep-mind-expanded-text-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Key Things To Keep In Mind With Expanded Text Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/understanding-negative-keywords-with-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding Adwords Negative Keywords with Examples<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/mobile-marketing-measuring-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Marketing &amp; Measuring its Success<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here is a this week&#8217;s edition of Weekly PPC News which covers the new Remarketing exclusion feature from Bing Ads, tips to level up retargeting, how ETA performed, using audience data for your search ads and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-4098","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=4098"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4098\/revisions"}],"predecessor-version":[{"id":4491,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4098\/revisions\/4491"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=4098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=4098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=4098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}