{"id":4107,"date":"2017-03-23T15:58:16","date_gmt":"2017-03-23T10:28:16","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4107"},"modified":"2020-08-13T16:40:17","modified_gmt":"2020-08-13T11:10:17","slug":"expanded-text-ads-excel-template","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/expanded-text-ads-excel-template\/","title":{"rendered":"AdWords ‘Expanded Text Ads’ Excel Ad Template"},"content":{"rendered":"

Update on 26th December, 2018<\/strong> – The Expanded Text Ads template now supports the 3rd headline and 2nd description, as per changes<\/a> announced this year.<\/p>\n

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Standard Ads is a thing of the past now. Expanded Text Ads<\/a> is the new ad format that offers more real estate to advertisers. The transition phase is over and to initiate your ETA led campaign you might want to come up with the right messaging.<\/p>\n

<\/p>\n\"Expanded<\/a>\n

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So what do you \u00a0need to ensure you have the right ad to push to your audience?<\/p>\n

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You make multiple ad copies to come up with the right messaging, optimal usage of your keyword and a call to action, to finally select the ones you wish to try for A\/B testing.<\/p>\n

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We have pulled together an excel template<\/a> that can help you create ad copies and test out various ad messaging options. You can download the template from here<\/a>.<\/p>\n

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So get started with coming out with the best ETA for your business.<\/p>\n

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Before that lets revisit what Expanded Text Ads has to offer<\/strong><\/h2>\n

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The ETA format sports 2 headlines, of 30 characters each.\u00a0\u00a0It has one consolidated description of 80 characters (instead of current two descriptions of 35 characters each.) There are some changes to display URL as well and hence\u00a0is rightly called Expanded Text Ad<\/a>\u00a0.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n
<\/th>\nExpanded Text Ads Character Limit<\/th>\nCurrent\u00a0Text Ad Limit<\/th>\n<\/tr>\n
Headline 1<\/b><\/td>\n30 characters<\/td>\n25 characters<\/td>\n<\/tr>\n
Headline 2<\/b><\/td>\n30 characters<\/td>\nNA<\/td>\n<\/tr>\n
Description<\/b><\/td>\nConsolidated 80 character description<\/td>\n2 Description Lines with 35 character each<\/td>\n<\/tr>\n
Display URL<\/b><\/td>\nReplaced with 2 path fields, each having 15 character limit and is an optional field<\/td>\n35 character limit<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Alternately you might wish to access Karooya’s Expanded Text Ads Preview Tool<\/a> to\u00a0help you create your expanded text ads and view your\u00a0ad\u2019s preview real time.<\/p>\n

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Also you might want to start tracking the Expanded Text Ads with the help of our script<\/a> that helps you achieve the following:<\/p>\n