{"id":4114,"date":"2017-03-28T11:05:07","date_gmt":"2017-03-28T05:35:07","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4114"},"modified":"2019-07-25T23:43:26","modified_gmt":"2019-07-25T18:13:26","slug":"landing-page-quality-score-checker","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/landing-page-quality-score-checker\/","title":{"rendered":"Review Your Landing Page Experience &#038; Improve Quality Score"},"content":{"rendered":"<p class=\"lead\">Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance.<\/p>\n<p><!--more--><\/p>\n<p>Each of these help give you an edge over your competitors. As higher quality score ensures the following:<\/p>\n<ul>\n<li>Improved keyword targeting<\/li>\n<li>Driving relevant traffic<\/li>\n<li>Reducing the overall cost<\/li>\n<li>Improved Ad Ranking<\/li>\n<li>High Click Through Rates<\/li>\n<\/ul>\n<p>So you might as well take out time to keep a close watch on your quality score.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why is landing page experience important?<\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/bloomarty\" target=\"_blank\" rel=\"noopener noreferrer\">Martin Roettgerding<\/a> in his <a href=\"http:\/\/www.ppc-epiphany.com\/2016\/02\/04\/keyword-quality-score-up-close\/\" target=\"_blank\" rel=\"noopener noreferrer\">post<\/a>\u00a0disclosed the weightage each of the QS component. CTR and landing page carried 39% weightage each, followed by ad relevance at 22%.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.ppc-epiphany.com\/2016\/02\/04\/keyword-quality-score-up-close\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4189 size-full\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/03\/factors-of-quality-score.png\" alt=\"factors of quality score\" width=\"359\" height=\"359\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>As much an ad copy is important to entice a user to click, a landing page takes it to the next level of converting the customer. So, having a positive landing page experience assures<\/p>\n<ul>\n<li>Build trust and not mislead the customers into believing your business is untrustworthy<\/li>\n<li>A clear call to action to help the lead received from AdWords to convert\u00a0into a valuable customer<\/li>\n<li>Customer conveniently navigates your business site no matter which device is in use<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How to review your landing page experience?<\/strong><\/p>\n<p>Our <a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free Audit report<\/a> helps\u00a0with a keyword summary with all the QS components. The &#8220;Below Average&#8221; ones are highlighted in red and would need your immediate action upon it, while you \u00a0might want to push the &#8220;Average&#8221; ones to &#8220;Above Average&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Here is a snapshot of the how the report looks like. You get to access keyword summary basis their landing page experience rating.<\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"106\" class=\"size-full wp-image-4119 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-summary-qs.png\" alt=\"keyword summary qs\" \/>\n<p>&nbsp;<\/p>\n<p>And a pie chart to represent it visually<\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4120 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/03\/pie-chart-qs-landing-page-experience.png\" alt=\"pie chart qs landing page experience\" width=\"416\" height=\"280\" \/>\n<p>&nbsp;<\/p>\n<p>Breakup of the keywords vis-a-vis their quality score score components.<\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1295\" height=\"356\" class=\"size-full wp-image-4121 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-breakup-landing-page-experience.png\" alt=\"keyword breakup landing page experience\" \/>\n<p>&nbsp;<\/p>\n<p>So instead of spending time reviewing each keyword and quality score individually, our report helps you get the account summary in a matter of time. You can easily scan through the report to find the weaklings and act upon it.<\/p>\n<p>&nbsp;<\/p>\n<p>Now that you know which keyword is not fairing well in landing page experience, what should you do now?<\/p>\n<p>&nbsp;<\/p>\n<p>You might first want to evaluate if the keyword is relevant to the business and ad messaging. If the answer to that is a &#8216;Yes&#8217; then you might wish to run a thorough check of your landing page and check for the following:<\/p>\n<ul>\n<li>Make sure your page&#8217;s headline matches the ad&#8217; headline and the content is contextually relevant to your ad<\/li>\n<li>Insert your keywords in the title, meta description, heading and alt text for images. Follow the SEO best practices to have the right keyword density in your content<\/li>\n<li>Introduce a suitable call to action to induce an action from the visitor<\/li>\n<li>Improve your page&#8217;s load time to make the site load faster<\/li>\n<\/ul>\n<p>Start auditing your account and transfer the findings to improve performance. \u00a0<a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Get Your Free Audit Report Here<\/a>\u00a0to improve your landing page quality score.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/quality-score-essential-component-ppc-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Quality Score is An Essential Component of PPC Audit?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/adwords-account-audit-checklist-part1\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Audit Checklist Part 1 &#8211; Account Structure, Tracking<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/competitor-auditing-important-ppc-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">Competitor PPC Audit \u2013 Why is it Important For Your PPC Account?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,17],"tags":[],"class_list":["post-4114","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-audit"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=4114"}],"version-history":[{"count":16,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4114\/revisions"}],"predecessor-version":[{"id":9363,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4114\/revisions\/9363"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=4114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=4114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=4114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}