{"id":4124,"date":"2017-03-06T21:17:57","date_gmt":"2017-03-06T15:47:57","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4124"},"modified":"2017-06-29T09:45:15","modified_gmt":"2017-06-29T04:15:15","slug":"weekly-ppc-news-adwords-price-extension","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-price-extension\/","title":{"rendered":"Weekly PPC News – Price Extensions Available on All Devices, Optimizing Bing Native Ads and more"},"content":{"rendered":"

Learn about improving your Facebook targeting, encrypting email ids for Customer Match, possibility of a second description in Expanded Text Ads, optimizing Bing Native ads and more in this week’s PPC news recap.<\/p>\n

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1.\u00a0Price extensions can now show on all devices<\/a><\/p>\n

Previously displayed with mobile test ads, price extensions now are available to be shown on all devices. This is to help users compare prices irrespective of he device they are on.<\/p>\n

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2.\u00a0AdWords Expanded Text Ads could get even longer with second description line test<\/a><\/p>\n

80 characters second description for your ad text copy is what AdWords may soon come up with. Ginny Marvin<\/a> explores the findings in this post.<\/p>\n

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3.\u00a0Troubleshooting Google Shopping Search Query Segmentation<\/a><\/p>\n

Martin Rottgerding<\/a> discusses the segmentation strategy for Google Shopping Campaigns and the problems that crop from it. Details in this post.<\/p>\n

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4.\u00a0Level up\u201d your gaming business with new innovations for apps<\/a><\/p>\n

New innovations, ad formats, tools for monetization and measurement insights for apps were disclosed during the GDC conference earlier this month. The details about it here.<\/p>\n

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5.\u00a0Bing Native Ads: How To Review & Optimize Performance<\/a><\/p>\n

Using Bing’s Native Ads? Here is a little help to help you review the performance of native ads and steps to optimize it to generate results.<\/p>\n

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6.\u00a0Encrypting Emails for Google AdWords Customer Match<\/a><\/p>\n

Here are the steps shared by\u00a0Michael Bartholow<\/a>\u00a0to help encrypt the email ids for AdWords customer match and use it for your gmail campaign\/ RLSA campaign.<\/p>\n\"customer\n

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7. Unlock the Value of Audience Lists for Search<\/a><\/p>\n

An infographic to help you unlock the potential of audience, leverage them for search and set up the expectations from the audience.<\/p>\n

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8.\u00a0The Do\u2019s And Hella Don\u2019ts of SEO and PPC<\/a><\/p>\n

Here are the things you must do and mustn’t do for your SEO and PPC activities, as\u00a0shared by Acquisio and gShift. A reference guide for both beginners and experts by\u00a0Chandal Nolasco Da Silva<\/a>.<\/p>\n

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9.\u00a0How to Refine Your Facebook Audience for Better Ad Targeting<\/a><\/p>\n

Want to move a step forward with Facebook advertising? Discover how to create your Facebook custom audience segment and analyze with the help of audience insights.<\/p>\n

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Related Links:<\/strong><\/p>\n