{"id":4219,"date":"2017-03-27T16:03:33","date_gmt":"2017-03-27T10:33:33","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4219"},"modified":"2017-06-29T10:23:42","modified_gmt":"2017-06-29T04:53:42","slug":"weekly-ppc-news-voice-search-ppc","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-voice-search-ppc\/","title":{"rendered":"Weekly PPC News – Guide to Test Voice Search via PPC, Bing Ads Editor supports eCPC & more"},"content":{"rendered":"

This week’s ppc news covers insights from PPCers about the new Exact Match update announced by Google last week, what advertisers should see coming and how to stay prepared without getting much affected.<\/p>\n

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This and other news collated in this week’s PPC recaps<\/p>\n

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1.\u00a0Bing Ads app for iOS and Android: Add Keyword Opportunities now available<\/a><\/p>\n

Bing Ads app for iOS and Android have been updated with a new feature that helps identify new keyword opportunities for your campaigns.<\/p>\n

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2.\u00a0The Step-By-Step Guide to Testing Voice Search Via PPC<\/a><\/p>\n

Purna Virji<\/a> shares a step-by-step guide to help you create a\u00a0voice search test to address the significant voice search queries.<\/p>\n

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3.\u00a0Bing Ads Editor supports eCPC and makes it easier to adopt Expanded Text Ads<\/a><\/p>\n

New Bing Ads Editor 11.9 version now helps\u00a0export your standard ads into expanded text ads format and supports eCPC.<\/p>\n\"export\n

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4.\u00a0How to Analyze the Exact Match Change<\/a><\/p>\n

Brad Geddes<\/a> gives insight into the new development around Exact Match type keywords.Here are the things that you could expect and the actions to take when the change is made live.<\/p>\n

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5.\u00a0The Continued Fuzzification Of Keywords<\/a><\/p>\n

Here is another take on the exact match change by Julie F Bacchini<\/a>.<\/p>\n

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6.\u00a0Google Testing Product Listing Shopping Ads<\/a><\/p>\n

Here is a look at a recent test Google seemed to running around Shopping ads where they are showing 3,4 or 6 PLAs instead of the usual 5 products. Jennifer Slegg<\/a> discusses in this post.<\/p>\n

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7.\u00a0Automate and Better Manage Your Budget Through Scripts<\/a><\/p>\n

Jacob Fairlough<\/a> shares basics of ad budget scripts and how you can use it to optimize your budget management tasks.<\/p>\n

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8.\u00a0BUILDING AN AUTOMATED PPC SPEND TRACKER IN GOOGLE SHEETS<\/a><\/p>\n

Here are details about this new Spend Tracker Tool designed to help advertisers track their client’s spend. Brett Shrank<\/a> elaborates in this post.<\/p>\n

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9.\u00a0Optimize your Ads with Split Testing<\/a><\/p>\n

Facebook has made testing advanced with the launch of split testing to help advertisers test out different attributes of their ads.<\/p>\n\"facebook\n

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10.\u00a0Why Segmenting Campaigns By Match Type is the Best Structure for Google\u2019s Exact Match Update<\/a><\/p>\n

Kirk Williams<\/a> discusses the alternative to the exact match update, which is to go with Match type segmentation. Know more about it in this post.<\/p>\n

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Related Links:<\/strong><\/p>\n