{"id":4320,"date":"2017-04-10T11:37:09","date_gmt":"2017-04-10T06:07:09","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4320"},"modified":"2017-06-29T09:45:14","modified_gmt":"2017-06-29T04:15:14","slug":"weekly-ppc-news-adwords-price-extension-2","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-price-extension-2\/","title":{"rendered":"Weekly PPC News &#8211; AdWords Price Extension Impact, Using If Function &#038; more"},"content":{"rendered":"<p class=\"lead\">This week&#8217;s ppc news recap covers about the new google customer reviews, study on how Facebook users perceive the ads, using location bid adjustment in Bing Ads, troubleshooting your Dynamic Remarketing\u00a0ads and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Here is the last week&#8217;s top ppc posts:<\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0<a href=\"https:\/\/adwords.googleblog.com\/2017\/04\/google-customer-reviews-receive-and.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Customer Reviews: receive and share customer feedback while earning seller ratings<\/a><\/p>\n<p>Google has replaced Trusted Stores Program with Customer Reviews. Get better account management tools, collect valuable reviews, insight in seller ratings and more with this new update.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/google-customer-review-badge.png\"><img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"119\" class=\"aligncenter size-full wp-image-4321\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/google-customer-review-badge.png\" alt=\"google customer review badge\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/analyze-performance-display-ads\">How to Analyze The Performance of Your Display Ads [Free Guide]<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/ktaylormighty\" target=\"_blank\" rel=\"noopener noreferrer\">Kate Taylor<\/a> shares a helpful guide to shape up your display ad strategy to help maximize you reach and get more legitimate leads.<\/p>\n<p>&nbsp;<\/p>\n<p>3.\u00a0<a href=\"http:\/\/blog.hanapinmarketing.com\/6-reasons-there-may-be-discrepancies-in-your-websites-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 Reasons There May Be Discrepancies in Your Website\u2019s Analytics<\/a><\/p>\n<p>Understand the reason why the discrepancy between you clicks and session might happen. <a href=\"https:\/\/twitter.com\/stephanieppcpro\" target=\"_blank\" rel=\"noopener noreferrer\">Stephanie White<\/a> discusses in this post.<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<a href=\"https:\/\/www.merkleinc.com\/blog\/adwords-price-extensions-might-not-be-awesome-you-think\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Price Extensions Might Not Be as Awesome as You Think<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/PronouncedAhndy\" target=\"_blank\" rel=\"noopener noreferrer\">Andy Taylor<\/a> and Ian Kilpatrick assess the impact price extension has had on advertisers and discover some insights on where it appears on SERP.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/price-extension-analysis.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4322\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/price-extension-analysis.png\" alt=\"price extension analysis\" width=\"729\" height=\"395\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"http:\/\/blog.adstage.io\/2017\/04\/04\/b2b-marketers-pinterest\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B Marketers! How to get going on Pinterest before your competition<\/a><\/p>\n<p>Trying to make your business go social with Pinterest, Breanna Lambert discusses on what content to pin organically and how to get going with promoted pin (paid ads)<\/p>\n<p>&nbsp;<\/p>\n<p>6.\u00a0<a href=\"http:\/\/www.acquisio.com\/blog\/updates\/how-to-adwords-if-function\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Use the AdWords IF Function<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noopener noreferrer\">Robert Brady<\/a> on how the IF function can be used, if enabled in your account. Get more insight how the custom messaging can be used to cater difference audience lists.<\/p>\n<p>&nbsp;<\/p>\n<p>7.\u00a0<a href=\"http:\/\/www.cpcstrategy.com\/blog\/2017\/04\/facebook-consumer-study-overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Facebook Users Really Feel About Your Ads [NEW STUDY]<\/a><\/p>\n<p>Get an overview of how Facebook advertisers interact with your ads, impact your brand visibility, how they shop, what they feel about your ads and more. <a href=\"https:\/\/twitter.com\/slylikeasmeagol\" target=\"_blank\" rel=\"noopener noreferrer\">Leanne Kelly<\/a> shares the findings in this post.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-ads-survey.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" class=\"aligncenter size-full wp-image-4323\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-ads-survey.png\" alt=\"facebook ads survey\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>8.\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/ppc-tips-boost-ecommerce-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Essential List of PPC Tips to Boost Your Ecommerce Website<\/a><\/p>\n<p>Want your eCommerce business to get more results from PPC driven activities. <a href=\"https:\/\/twitter.com\/Xenia_Volynchuk\" target=\"_blank\" rel=\"noopener noreferrer\">Xenia Volynchuk<\/a> shares some tips to make your PPC ads click worthy.<\/p>\n<p>&nbsp;<\/p>\n<p>9.\u00a0<a href=\"http:\/\/www.ppchero.com\/navigating-location-based-bid-adjustments-in-bing\/\" target=\"_blank\" rel=\"noopener noreferrer\">NAVIGATING LOCATION BASED BID ADJUSTMENTS IN BING<\/a><\/p>\n<p>Modifying your bids across location can be done with the help of location bid adjustments. <a href=\"https:\/\/twitter.com\/brisaxman\" target=\"_blank\" rel=\"noopener noreferrer\">Bri Saxman<\/a> discusses about using this feature for your Bing Ads campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>10.\u00a0<a href=\"https:\/\/optimizationup.com\/troubleshooting-dynamic-remarketing-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Troubleshooting Dynamic Remarketing Ads<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/A7med_3ly\" target=\"_blank\" rel=\"noopener noreferrer\">Ahmed Ali<\/a> shares the steps to create your remarketing ads and how to troubleshoot some of the common troubles faced by advertisers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/importance-of-bid-adjustments-for-a-successful-adwords-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Importance of Bid Adjustments for a Successful AdWords Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/what-message-to-add-in-your-message-extension\/\" target=\"_blank\" rel=\"noopener noreferrer\">What message to add in AdWords message extension?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/mobile-bid-adjustment-at-campaign-and-ad-group-level\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Bid Adjustment at Campaign and Ad group Level<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s ppc news recap covers about the new google customer reviews, study on how Facebook users perceive the ads, using location bid adjustment in Bing Ads, troubleshooting your Dynamic Remarketing\u00a0ads and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-4320","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=4320"}],"version-history":[{"count":4,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4320\/revisions"}],"predecessor-version":[{"id":4479,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4320\/revisions\/4479"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=4320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=4320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=4320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}