{"id":4357,"date":"2017-04-17T13:45:23","date_gmt":"2017-04-17T08:15:23","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4357"},"modified":"2017-06-29T09:45:13","modified_gmt":"2017-06-29T04:15:13","slug":"weekly-ppc-news-adwords-ab-testing-alive-google-shopping-yields-smaller-orders","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-ab-testing-alive-google-shopping-yields-smaller-orders\/","title":{"rendered":"Weekly PPC News – AdWords A\/B Testing is Alive, Why Google Shopping Yields Smaller Orders & more"},"content":{"rendered":"

In this week’s PPC News experts share their views on why advertisers must make business decisions for their AdWords campaigns. At what all places Google is taking over decision making and how advertisers must decide whether to do things on their own or let the system decide.<\/p>\n

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1.\u00a0Here\u2019s a script to stop ads from showing next to offensive videos<\/a><\/p>\n

Frederick Vallaeys<\/a> shares the script to identify low quality videos that your ad is showing for and might be the content you would not wish to be associated with<\/p>\n\"youtube<\/a>\n

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2.\u00a0Why Google Shopping Yields Smaller Orders, and Why That Might Be Okay<\/a><\/p>\n

Data shows that though PLAs and text ads roughly account for equal search ad traffic share, the average order value is found to be lower for PLAs than text ads. Andy Taylor<\/a> discusses why and what should you do about it.<\/p>\n

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3.\u00a0This Video Answers Your Burning Attribution Questions<\/a><\/p>\n

Here is the webinar where Brad Geddes<\/a> and Bjorn Espenes<\/a> discuss about attribution management, how to choose which attribution model works for your and more.<\/p>\n

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4.\u00a0A\/B Testing Is Alive and Well<\/a><\/p>\n

Melissa Mackey<\/a> shares her outlook on whether A\/B testing approach to test your ad message testing is outdated or not and why it might not be the best decision to let Google pick your winning ad for you.<\/p>\n

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5.\u00a0The Impact of Google’s New Exact-Enough Match Keywords [Data<\/a>]<\/p>\n

An overview of how the exact match change has impacted the performance of some 100 accounts analyzed for this study. Allen Finn<\/a> elaborates more in this post.<\/p>\n\"total<\/a>\n

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6.\u00a0The Future Of Ads In AdWords<\/a><\/p>\n

AdWords has been evolving the ads by first emphasizing on using responsive ads for GDN and secondly when asking advertisers to let Google decide their winning ad. Julie F Bacchini<\/a> shares her views about it.<\/p>\n

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7.\u00a0Cut Your PPC Checklist In Half With This Simple Move<\/a><\/p>\n

Managing PPC activities across multiple platforms can become quite tedious. Breanna Lambert discusses how you can reduce some of the PPC tasks in your checklist by automating them.<\/p>\n

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8.\u00a0AVOID THESE COMMON PPC SHOPPING STRATEGY MISTAKES<\/a><\/p>\n

Run a successful shopping campaign for your eCommerce account by avoiding these mistakes and increasing the overall performance of your campaign. Kelsey Hadaller<\/a> discusses in this post.<\/p>\n\"shopping<\/a>\n

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9.\u00a0Helping small businesses succeed in a mobile world<\/a><\/p>\n

To empower businesses into using Facebook and Instagram, here are some solutions offered to advertisers to help them connect easily with their audiences.<\/p>\n

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10.\u00a0AdWords \u201cOptimize for Conversions\u201d Ad Rotation Could Be Killing Your Conversions<\/a><\/p>\n

Robert Brady<\/a> shares a case study which suggests how not making decisions to run your ads on your own may result in costing a lot on your pocket.<\/p>\n

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Related Links:<\/strong><\/p>\n