Update on 29th Nov, 2018:<\/strong> This script now enables assigning a label to poor performing ads.<\/em><\/p>\n Update on 29th January, 2019:<\/strong> This script now supports 3rd Headline and 2nd Description for Expanded Text Ads.<\/em><\/p>\n <\/p>\n All ads are not created equal. When you create multiple ads in an ad group, there are certain hypotheses you go with. You may wish to emphasize on call to action in one ad. You may highlight different USPs in different ads. You may want to talk about the offers on certain products and services. \u00a0You want to put those ads out there see which ones resonate with your audience the most. You may not know which ads will perform the best or how much better the best ad(s) can perform compared to other.<\/p>\n <\/p>\n <\/p>\n <\/p>\n In an AdWords account, running\u00a0poor performing ads can drag your performance in variety of ways.<\/p>\n Having multiple ad copies for A\/B testing and rotating the ads delivery is a common practice to get better ads being shown frequently. But, making sure that a methodology is in place to pause the bad ads is another practice that you should\u00a0follow. While there is no benchmark set for the number of ad copies that must run\u00a0in an ad group, knowing which ones are eating away major chunk of your ad budget without delivering is worth knowing.<\/p>\n <\/p>\n We have come up with an AdWords script to help you analyze\u00a0your account for the\u00a0winning and poor performing ads.<\/p>\n <\/p>\n This script pulls ads performance data from your AdWords account and recommends one of the following – (a) You should pause the ads that are performing poorly. (b) You can pause all ads except the ones that are proven to be the winners. (c) You can reactivate some of your better performing ads. The ads will be highlighted as per following color code<\/p>\n <\/p>\n <\/p>\n When the script is complete, it will create a folder named “Ads Performance Reports” in your Google Drive<\/a>. \u00a0The drive will contain the result sheet which has same name as your\u00a0AdWords account’s name along with the Customer ID for that account.<\/p>\n <\/p>\n Right at the top, you will get the summary of the recommendations. The summary shows an extrapolation of\u00a0improvement you can achieve if you run only your best ads. (Click on the image to view bigger, easily readable image.)<\/p>\n <\/p>\n <\/p>\n <\/p>\n After the summary, you will see recommendations for each ad group. The\u00a0ad that delivers highest number of conversion for given impressions is chosen as the winner.\u00a0Statistical significance is also shown for the winning ad.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Taking Action on the Results<\/strong><\/p>\n The aforementioned is no longer applicable. Make a note of the following update<\/p>\n <\/p>\n Update on 29th Nov, 2018.<\/em><\/span><\/p>\n This script now has the option to assign a label to poor performing ads. Advertisers can filter the ads using this label, compare performance of the labeled ads with other ads and if the labeled ad is indeed performing poorly, pause it or take any other necessary action.<\/p>\n Steps to review the recommendations.<\/p>\n <\/p>\n <\/p>\n For those who want to understand more about this script, here we go. \u00a0Here are the variables that you can change to customize it to your requirement.<\/p>\n <\/p>\n Update on 19th July, 2018<\/em>:<\/strong> This script now supports Responsive Search Ads.\u00a0 Since Responsive Search Ads are still in Beta,\u00a0 we strongly advise you run them along with Expanded Text Ads in each ad group. BTW, check out our Responsive Search Ads Preview Tool<\/a>.<\/p>\n <\/p>\n Once again, here is the link to\u00a0Ads Performance AdWords script<\/a>.<\/p>\n <\/p>\n Feel free to send us an email (support AT karooya.com) if you have any queries for this AdWords script.<\/p>\n <\/p>\n <\/p>\n Related Links:<\/strong><\/p>\n Update on 19th July, 2018: This script now supports Responsive Search Ads as well. Update on 29th Nov, 2018: This script now enables assigning a label to poor performing ads. Update on 29th January, 2019: This script now supports 3rd Headline and 2nd Description for Expanded Text Ads. All ads are not created… Read more »<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[12,14,19],"tags":[],"class_list":["post-4391","post","type-post","status-publish","format-standard","hentry","category-expanded-text-ads","category-karooya-adwords-script","category-responsive-search-ads"],"featured_image_src":null,"author_info":{"display_name":"Shashikant","author_link":"https:\/\/www.karooya.com\/blog\/author\/shashi\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=4391"}],"version-history":[{"count":27,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4391\/revisions"}],"predecessor-version":[{"id":8846,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4391\/revisions\/8846"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=4391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=4391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=4391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"ad](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/ad-performance-adwords-script.jpg\")
<\/a>\n\n
<\/a>\n<\/a>\n<\/a>\nThe script will not make any changes to your account. Once you\u00a0run the script, you will get a result sheet as shown above. Now,\u00a0you can use the AdWords web interface or the AdWords Editor to pause the ads that are not performing well.<\/del><\/p>\n\n
How to use the Ad Performance AdWords<\/span> Script?<\/strong><\/h1>\n
Now that you know what the AdWords<\/span>\u00a0script can do, let\u2019s talk about the script. You can get this script here<\/a>. If you are in a hurry, run this script and see the results in your Google Drive in the folder named “Ads Performance Reports.” You can schedule this script to run every week or every month so that it becomes part of your routine. If you are scheduling the script, you should change the SEND_EMAIL_ALERT variable.<\/p>\n\n
If you are looking for more, here are the\u00a0AdWords scripts published by Karooya<\/a>.<\/h4>\n
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