{"id":4414,"date":"2017-04-24T11:32:05","date_gmt":"2017-04-24T06:02:05","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4414"},"modified":"2017-06-29T09:45:13","modified_gmt":"2017-06-29T04:15:13","slug":"weekly-ppc-news-smart-display-campaigns-gdn-adwords-script-identify-poor-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-smart-display-campaigns-gdn-adwords-script-identify-poor-ads\/","title":{"rendered":"Weekly PPC News &#8211; Smart Display Campaigns on GDN, AdWords Script To Identify Poor Ads and more"},"content":{"rendered":"<p class=\"lead\">Bunch of AdWords Scripts shared to help advertisers copy campaign audience across multiple campaigns, to help identify performing and poor ads from your AdWords account and to pause or enable your campaigns when there is a considerable price difference between yours and competitors price. All these scripts and more PPC news in this week&#8217;s recap.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0<a href=\"https:\/\/adwords.googleblog.com\/2017\/04\/introducing-smart-display-campaigns.html\" target=\"_blank\" rel=\"noopener noreferrer\">Introducing Smart display campaigns<\/a><\/p>\n<p>With the NEW Smart display campaigns on the GDN, advertisers can reach more audiences at the right time and with relevant message.<\/p>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"http:\/\/searchengineland.com\/heres-script-copies-audiences-campaigns-271089\" target=\"_blank\" rel=\"noopener noreferrer\">Here\u2019s a script that copies audiences to all your campaigns<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/dangilbertppc\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Gilbert<\/a> shares a script that helps you easily copy campaign level audience and bid adjustment from one campaign to all your campaigns.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"phenom-desc\">\n<div class=\"comment-container\">\n<div class=\"action-comment markeddown js-comment\" dir=\"auto\">\n<div class=\"current-comment js-friendly-links js-open-card\">\n<p>3.\u00a0<a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/april-2017\/bing-ads-editor-review-extensions-support-and-other-updates\" target=\"_blank\" rel=\"noopener noreferrer\">Bing Ads Editor: Review Extensions support and other updates<\/a><\/p>\n<p>New Bing Ads Editor to support review extensions, improvised keyword import and improvements in audience creation for your Remarketing campaign.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/bing-ads-review-extension.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"456\" class=\"aligncenter size-full wp-image-4415\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/bing-ads-review-extension.png\" alt=\"bing ads review extension\" \/><\/a>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>4.\u00a0<a href=\"http:\/\/www.lunametrics.com\/blog\/2017\/04\/20\/adwords-search-term-report-action-items\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google AdWords Search Term Report Action Items<\/a><\/p>\n<p>How you can make use of AdWords Search Terms Report to improve on the areas hurting your account performance. Here are the many ways that STR could help you.<\/p>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"http:\/\/blog.hanapinmarketing.com\/how-to-gauge-your-paid-social-success\/\">How to Gauge Your Paid Social Success<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/kelpollock\" target=\"_blank\" rel=\"noopener noreferrer\">Kelly Pollock<\/a> discusses how businesses active on social platforms can measure their social ppc success by using Google Analytics and other tactics.<\/p>\n<p>&nbsp;<\/p>\n<p>6.\u00a0<a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-find-poor-performing-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Script to Find Poor Performing Ads<\/a><\/p>\n<p>Identify best and worst ads from your AdWords account. Pause the underperforming ads and invest more on the ones driving results to raise your overall campaign performance.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/campaign-and-account-performance-summary-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1305\" height=\"362\" class=\"aligncenter size-full wp-image-4392\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/campaign-and-account-performance-summary-2.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>7.\u00a0<a href=\"http:\/\/www.cpcstrategy.com\/blog\/2017\/04\/google-shopping-feed-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">8 Key Google Shopping Product Feed Optimizations [Checklist]<\/a><\/p>\n<p>Key Google Shopping feed optimization tasks to help boost your online visibility and ensure that you are able to drive more conversions. <a href=\"https:\/\/twitter.com\/slylikeasmeagol\" target=\"_blank\" rel=\"noopener noreferrer\">Leanna Kelly<\/a> discusses in this post.<\/p>\n<p>&nbsp;<\/p>\n<p>8.\u00a0<a href=\"https:\/\/optimizationup.com\/adwords-script-pause-ads-prices-competitive\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Script to Pause Ads When your Prices aren\u2019t Competitive<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/A7med_3ly\" target=\"_blank\" rel=\"noopener noreferrer\">Ahmed Ali<\/a> shares a script that evaluates the price difference between your business and competitors. It pauses the ads if the price difference is higher than the threshold defined or vice-versa. Get the script here.<\/p>\n<p>&nbsp;<\/p>\n<p>9.\u00a0<a href=\"http:\/\/www.ppchero.com\/fight-click-fraud-in-your-bing-ads-lead-gen-accounts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fight Click Fraud In Your Bing Ads Lead Gen Accounts<\/a><\/p>\n<p>Facing threat from bots leading to cost crunch and irrelevant clicks being driven to your business? <a href=\"https:\/\/twitter.com\/TannerSchroeder\" target=\"_blank\" rel=\"noopener noreferrer\">Tanner Schroeder<\/a> shares the tactics that can help you catch the click fraud in Bing Ads.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/source-and-medium-of-bing-ads-click.png\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"182\" class=\"aligncenter size-full wp-image-4417\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/source-and-medium-of-bing-ads-click.png\" alt=\"source and medium of bing ads click\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>10.\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/google-shopping-hacks\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Powerful Google Shopping Hacks to Supercharge Your Campaigns<\/a><\/p>\n<p>Here are the 4 features and tools within AdWords that can help you break the clutter and improve your Shopping Campaigns for performance.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/raise-your-quality-score-with-our-adwords-script\/\" target=\"_blank\" rel=\"noopener noreferrer\">Raise Your Quality Score With Our AdWords Script<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Audit Report<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/track-messages\" target=\"_blank\" rel=\"noopener noreferrer\">Track AdWords Message Extension Conversion<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bunch of AdWords Scripts shared to help advertisers copy campaign audience across multiple campaigns, to help identify performing and poor ads from your AdWords account and to pause or enable your campaigns when there is a considerable price difference between yours and competitors price. All these scripts and more PPC news in this week&#8217;s recap.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-4414","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=4414"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4414\/revisions"}],"predecessor-version":[{"id":4471,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/4414\/revisions\/4471"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}