{"id":4674,"date":"2017-05-08T09:58:10","date_gmt":"2017-05-08T04:28:10","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4674"},"modified":"2017-06-29T09:45:12","modified_gmt":"2017-06-29T04:15:12","slug":"weekly-ppc-news-similar-audience-adwords","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-similar-audience-adwords\/","title":{"rendered":"Weekly PPC News – Similar Audience For Search & Shopping Campaigns, Keyword Conflict and more"},"content":{"rendered":"

Understand about keyword conflicts, setting up your Smart Display Campaign, the targeting options to put to practice for your GDN campaign, launch of similar audience and more in this Week’s PPC News.<\/p>\n

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1.\u00a0Find your next customer with new audience solutions for Search and Shopping<\/a><\/p>\n

Customer match for Shopping and Similar audience for Search and Shopping campaigns was launched last week. With this new development advertisers can get useful data to connect with your audience with the right message.<\/p>\n

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2.\u00a0How to Diagnose & Work With Keyword Conflicts<\/a><\/p>\n

Understand all about keyword \u00a0conflicts, what they are, when a conflict happens, how it goes unnoticed, how to diagnose and fix them. Brad Geddes<\/a> discusses all that in this post.<\/p>\n\"negative<\/a>\n

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3.\u00a02 Tips to Avoid the Set It and Forget It Facebook Mentality<\/a><\/p>\n

Milly Sauber<\/a> shares the 2 ways that can help you optimize your Facebook performance without losing control on micrmanaging the campaigns.<\/p>\n

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5.\u00a05 steps to success for low-conversion-volume accounts in AdWords<\/a><\/p>\n

Thought that a low volume account cannot be improved because of lack of data? Anna Shirley<\/a> clears the myth and share the 5 steps to transform your account into a performer.<\/p>\n

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5.\u00a0Understanding Your Targeting Options on the Google Display Network<\/a><\/p>\n

Here is a roundup of the targeting options available on GDN. Heather Post<\/a> helps you decipher how to use these targeting options and when.<\/p>\n\"demographic<\/a>\n

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6.\u00a0Introducing New Smart Display Campaigns in AdWords<\/a><\/p>\n

Google launched the Smart Display Campaigns last month to help advertisers reach out to potential audiences. Mark Irvine<\/a> shares how you can set your Smart Display Campaign and make sure it is optimized for performance.<\/p>\n

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7.\u00a07 Tips to Optimize Your Bing Shopping Campaign<\/a><\/p>\n

Alka DuMont<\/a> on the 7 areas of opportunity that can help improve efficiency of your Bing Shopping Campaigns and your overall revenue.<\/p>\n

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8.\u00a09 Facebook Remarketing Rules to Guarantee Your Success<\/a><\/p>\n

Think that limited volume restricts your remarketing campaign from performing? Karola Karson<\/a> discusses the 9 rules that can help you set up a winning remarketing campaign on Facebook.<\/p>\n\"segment<\/a>\n

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9.\u00a0How to Expand Your Reach and Drive More Conversions on LinkedIn<\/a><\/p>\n

The 5 tactics that can help advertisers investing in LinkedIn, connect with ideal audience, drive valuable conversions and improve ROAS. Michael McEuen<\/a> discusses in this post.<\/p>\n

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10.\u00a0Study: Q1 Google Display Network placements<\/a><\/p>\n

Ted Ives shares insights from a study conducted on accounts with active GDN campaigns. Here is the GDN placement analysis drawn from Q1, 2017.<\/p>\n

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Related Links:<\/strong><\/p>\n